With the debut of the first Margaritaville at Sea cruise ship about a month away, the cruise line is launching a travel advisor website. BookParadise.com offers booking capability, along with several educational resources to allow travel advisors to learn and market vacations with the new cruise line.
“Travel advisors will play an integral role in our success as a new brand, and we value this group greatly as instrumental partners in the launch of Margaritaville at Sea,” said Oneil Khosa, CEO of the cruise line. “This is why we are doubling down on our efforts to offer the very best resources to help educate, market our experience, and drive sales.”
In the Learning section, advisors can take courses on the brand, as well as more general course such as “How to Sell to Groups” and “How to Market Cruise and Stay.”
In the Marketing section, advisors will find marketing collateral and tips on showcasing the product to their clients with brand guidelines, graphics and customizable marketing materials.
Travel advisors can use the booking engine to make client reservations and build itineraries.
There is also a section of the site with information on Seminars at Sea, which gives advisors a way to experience Margaritaville at Sea for themselves.
In tandem with the launch of the new site, Margaritaville at Sea is kicking off a series of monthly educational webinars where attendees can enter for a chance to win a free cruise.
“With the debut of our site, in-person interactive sessions, and a host of other learning modules and branded assets, these efforts set travel advisors up for success as they join forces with us in showcasing our exciting new vacation at sea,” Khosa said.
After completing a multi-million dollar refurbishment, Margaritaville at Sea Paradise will set sail April 30 with a two-night voyage to Grand Bahama Island. Guests can extend their “escape to paradise” with a resort stay for up to four nights at participating resorts on Grand Bahama Island.