French Luxury Hotel Brand Baccarat Is Coming to Rome

The iconic French luxury brand Baccarat will open a new hotel in Rome, Italy in late 2025, SH Hotels & Resorts, the management company that operates that brand, announced Monday.

Baccarat will take over what used to be the Hotel Majestic, an iconic 97-room hotel on the Via Veneto that closed down due to loss of business caused by the pandemic earlier this year.

The new property is scheduled to open in late 2025 following a “complete restoration” that promises to combine the timelessness of Rome with “exquisite refinement and edge energy,” the hotel company said.

"We are pleased to partner with Boscalt Hospitality, a member of the Edmond de Rothschild Private Equity Partnership, to bring the Baccarat brand to Rome, which will forever be the Eternal City for the world's most sophisticated explorers and travelers," said Barry Sternlicht, Chairman of SH Hotels & Resorts.

"This dynamic modern metropolis is not just one of the most cherished travel destinations in the world, but it has been a preeminent global political, artistic, spiritual, and cultural capital since the classical era. At Baccarat Hotel Rome, we will revive and restore the glamor and sophistication of an iconic luxury landmark by delivering a level of service and attention to detail that will delight guests and local residents alike."

The plan is for the hotel to offer 83 rooms and suites, with three grand dining rooms including a main dining room with an expansive terrace featuring views across Via Veneto. Baccarat is also promising a cocktail bar, a rooftop bar, meeting and conference space, a full-service spa, and a fitness center on-site.

The new property will also retain the Hotel Majestic’s iconic property panache, which was designed by architect Gaetano Koch.

Aside from Baccarat, SH Hotels & Resorts also operates 1 Hotels, another luxury hotel brand that focuses on sustainability. 1 Hotels recently opened its debut property in Texas.