The next time you log on to Travelport GDS, things will look and feel very different.
Travelport on Tuesday unveiled a completely new identity as part of the company’s first-ever end-to-end rebrand that includes new logos, a refreshed website, and a strengthened commitment to its customers.
“Travelport has transformed,” Travelport CEO Greg Webb said this week. Webb, along with CMO Jen Catto, oversaw the rebrand, working with London-based creative agency Studio Parallel on the changes.
The new Travelport Logo.
The previous logo.
“We are now fully focused on what we do best – connecting buyers and sellers that share our passion for delivering exceptional travel experiences. We are also embracing our strengths – our agility, our independence, and our ability to make the bold long-term decisions needed to simplify travel’s complex ecosystem,” Webb said.
“Most importantly, this is a new promise we’re making to our customers; we’ll work harder for you than anyone else to build a better simpler, and smarter future for travel retailing,” Catto said.
More of the rebrand.
The full rebrand is featured all over the Travelport website.
Travelport, which was purchased by technology investors for over $4 billion in 2018, will now look towards launching its new distribution platform, which it says “will change the change in travel retailing.”
“Our new brand reflects all this – who we’ve become, through our investments in the right people, products and technology and our vision for the future, as we get ready for a year of significant advances for Travelport,” Webb added.
The new branding on Instagram.