ASTA: Agents in Good Standing Among U.S. Travelers
Most U.S. leisure travelers, even those who usually book themselves, see retail travel professionals in a positive light, according to a new consumer survey from ASTA. Most travelers agree that travel agents make travel planning easy, take care of things when something goes awry, and are good for booking special trips, ASTA reports in its Traveler Decision Making Study. The study was sponsored by Carnival Cruise Lines. Agents’ perceived ability to access the best deals ranks high among leisure travelers’ reasons for consulting a travel professional.