ASTA To Launch Web-Based News/Current Affairs Program This Fall
by Richard D'Ambrosio /
The American Society of Travel Agents (ASTA) has entered into a partnership with ITN Productions to produce a news and current affairs program directed at consumers that will launch this fall to help raise the awareness of travel agencies.
The program, “Travel Agents Taking Off,” will be “an in-depth, online program specifically aimed at explaining what travel consultants do and how consumers buy travel,” the two organizations said in a press release.
Geared for consumers, the program will highlight travel hotspots, trends and technological innovations impacting the industry, and feature interviews with leaders and journalists, alongside news items and editorial profiles of key industry organizations and regions, ASTA and ITN said.
"Consumers are deluged with information on the Internet. In fact, the average consumer goes to 27 different websites before making a travel decision," CEO Zane Kerby said. Travel Agents Taking Off will debut Sept. 28, at the ASTA Global Convention, Sept. 25-28 in Reno, Nev.