Air France Positions Little Sister Joon to Make Strides in Millennial Market

by Maria Lisella


A new hybrid airline called Joon, and described as “somewhere between a traditional and low-cost carrier,” hopes to take the Millennial market by storm. It is set to launch from Paris on Dec. 1 in the competitive intra-European market.

One-way flights will start at 39 euros and depart from Paris’ CDG Airport for six hot destinations: Berlin, Barcelona, Lisbon, and Porto in Europe; and by the summer of 2018, for Mahé, Seychelles, and Fortaleza, Brazil, starting at 249 euros.

To further tantalize Millennials to "graze" rather than dine on their flights, Joon will feature a “Rooftop Bar” with 60 treats, 20 percent of which are organic, sold on board by the crew. A rooftop bar on a plane? Not really. What Joon promises is that its free catering offer in the Business cabin and its paid option in Economy will be "like a rooftop bar" — representing the fun spirit of the carrier. Joon defines itself as "a fashion brand, a rooftop bar, an entertainment channel, a personal assistant...and Joon does flying, too."

In addition to its innovative culinary offering, the airline will provide in-flight streaming for smartphone, tablet, or laptop.

Joon’s initial travel partners on the ground are no surprise: TravelCar, Airbnb Experiences, Le BHV Marais and Waynabox.

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