Belmond Launches Partnerships and Nostalgic Media Campaign

by Richard D'Ambrosio
Belmond Launches Partnerships and Nostalgic Media Campaign

Photo: Belmond


Belmond Ltd. — a leisure travel company that operates luxury hotels, train services and river cruises around the world — this week unveiled a marketing campaign called "The Art of Belmond." It focuses on how the company’s various brands deliver “genuine and authentic escapes.”

Reminiscent of “the golden age of travel,” the campaign includes a cinematographic film, print and digital advertisements, and two exclusive partnerships designed to inspire today’s world travelers, millennials, and global citizens.

“The Art of Savoir-Vivre” film is actually a series of six short films, following six moments of a guest experience with Belmond. Created by acclaimed film director Romain Chassaing, the stories “follow a stylish cast of global jet setters travelling from Rio to Venice, taking their time to enjoy the art of living.”

Belmond has launched a new hashtag #TheArtofBelmond to drive content across social, digital, and select print channels, with the aim of attracting a new global audience to the brand. 

The company said its media plan is “heavily focused on attracting new audiences to Belmond through social and digital channels.”

In addition, Belmond announced a partnership with the London Philharmonic Orchestra to present musical performances set within Belmond properties. The partnership will launch with a special concert at Belmond Reid’s Palace in Madeira on Dec. 7, 2017.

  0
  0
Tip of the Day
The professional travel advisor’s job is to equip the traveler with the necessary information to enable a good decision that will reflect that person’s own risk tolerance.
 
Paul Ruden
Daily Top List

Most Powerful Passports in the World

1. United Arab Emirates

2. Singapore

3. Germany

4. Denmark

5. Sweden

Source: Passport Index

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=5aa4cac6-77fe-e811-b9b4-782bcb667b27

How Will You Give Back This Year?

Learn from travel advisors who are positively impacting tourism through their sustainable travel efforts and empowering their clients to do the same. 

TMR Recommendations
Top Stories
Ritz-Carlton Yacht Collection Reveals Name of First Ship
Ritz-Carlton Yacht Collection Reveals Name of First Ship

The name of the ship, set to launch in February 2020, reflects the brand's signature color.

Rosewood Hotels & Resorts Will Open 21 Hotels in the Next Five Years
Rosewood Hotels & Resorts Will Open 21 Hotels in the Next Five Years

Rosewood says the growth will cement the brand's “global footprint.”

Four Seasons to Open Nine Resorts In 2019
Four Seasons to Open Nine Resorts In 2019

Among the cities getting new Four Seasons are Madrid, Athens, Bangalore, Cabo, Philadelphia, and Napa.

Travel Advisors Missing Out on $638 Billion Wellness Travel Market
Travel Advisors Missing Out on $638 Billion Wellness Travel Market

As consumers live longer, they are building wellness into their lives in everything they do, including vacations.

Hilton Outlines Big Growth For Luxury Brands
Hilton Outlines Big Growth For Luxury Brands

Aside from property additions, Hilton also revealed new features to existing properties, and a new partnership with Aston Martin. 

Small Luxury Hotels Adds Five New City-Center Sanctuaries
Small Luxury Hotels Adds Five New City-Center Sanctuaries

From Asia to Europe to Central America, these eclectic properties are meant for discriminating clients seeking something more distinctive than cookie-cutter hotel stays.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Tauck