Belmond Ltd. — a leisure travel company that operates luxury hotels, train services and river cruises around the world — this week unveiled a marketing campaign called "The Art of Belmond." It focuses on how the company’s various brands deliver “genuine and authentic escapes.”
Reminiscent of “the golden age of travel,” the campaign includes a cinematographic film, print and digital advertisements, and two exclusive partnerships designed to inspire today’s world travelers, millennials, and global citizens.
“The Art of Savoir-Vivre” film is actually a series of six short films, following six moments of a guest experience with Belmond. Created by acclaimed film director Romain Chassaing, the stories “follow a stylish cast of global jet setters travelling from Rio to Venice, taking their time to enjoy the art of living.”
Belmond has launched a new hashtag #TheArtofBelmond to drive content across social, digital, and select print channels, with the aim of attracting a new global audience to the brand.
The company said its media plan is “heavily focused on attracting new audiences to Belmond through social and digital channels.”
In addition, Belmond announced a partnership with the London Philharmonic Orchestra to present musical performances set within Belmond properties. The partnership will launch with a special concert at Belmond Reid’s Palace in Madeira on Dec. 7, 2017.