Carnival Cruise Line is taking its talents to the hardwood through a new partnership with the Harlem Globetrotters that will see the cruise line promotions at more than 150 of the team’s iconic shows across the U.S.
"The Harlem Globetrotters are synonymous with fun, helping families create wonderful memories – and our brands align so well together," said Scott Becher, vice president, head of partnerships for Carnival Cruise Line. "We look forward to seeing how everyone will 'Choose Fun' Globetrotters-style."
Carnival’s presence during the Globetrotters’ tour includes in-game integration, giveaways, a designated Choose Fun Zone seating area, special player interactions, and more.
To introduce the partnership, Carnival put together a video with Harlem Globetrotters stars Hammer Harrison and Dragon Taylor making trick shots and exploring Carnival Horizon.