Cruise Vacations Are More Popular Than Ever

by Daniel McCarthy
Cruise Vacations Are More Popular Than Ever



A new survey by CLIA and J.D. Power suggests that not only is the cruise industry bigger than ever, it’s only growing—and that should boost the confidence of travel agents everywhere.

The survey, released on Thursday, questioned 500 consumers who earned more than $50,000 and had taken a vacation within the last three years.

According to the report, the industry is now more popular than ever, and more travelers have a positive view of cruising. And with most bookings made through travel agents (TMR’s Cruise Report Card shows at least 80% of bookings are made from agents among all cruise lines), it’s a great time for everyone in the industry.

“A travel agent’s role has never been more important,” CLIA president and CEO Cindy D’Aoust told TMR.

The report also suggests that efforts by travel agents and cruise lines to reach out to the public appear to have paid off. Almost two-third (64%) of the survey’s respondents said their overall awareness of cruise vacations has increased in the past two years and 30% said their awareness of cruising and ship-based excursions has increased “greatly” over the past four months alone.

Meanwhile, only 6% of the 500 respondents said they have an unfavorable view towards cruising, down by almost half from 11% just four months ago.

It’s not just on the oceans, either. River cruising is seeing a rise as well, with 30% of respondents saying they are interested in small-ship river cruising (compared with 50% in ocean cruising).

“With this greater awareness and more positive outlook of cruising comes a greater responsibility for the agent, to make sure that those new-to-cruise customers have a cruise experience that aligns with their expectations,” D’Aoust told TMR. “Today, the role of a travel professional is about being a match maker.”

Interestingly, travelers are more and more willing to stay close to home to secure a better value for their money. Six out of every 10 people interested in a cruise know there are sailings out of ports close enough for them to drive to (within 500 miles) and more than half are willing to do so to save money. That includes ports along the West Coast, and in Florida, Canada, New England and New York.

All the data from the report is available on the CLIA website. Statistics will be updated on the website each quarter “to reflect the current behaviors and attitude of cruising.”

  0
  0
Tip of the Day
Daily Top List

Best Travel Destinations Within 5 Hours of NY

1. Bermuda

2. Iceland

3. Miami

4. Austin

5. Tulum

Source: Business Insider

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=dd7f092d-7dff-e711-80eb-782bcb667b27

What's Their 'Why'? Connect Your Clients to Their Passion for Travel

The unique reasons that inspire people to travel are the foundation of travel fulfillment, and more sales for travel agents.

TMR Recommendations
Top Stories
American Queen Steamboat Company Plans to Add Fourth Ship
American Queen Steamboat Company Plans to Add Fourth Ship

Key selling features for the line’s authentic paddlewheeler river boat adventures include regionally inspired dining options, nightly entertainment, and guided shore excursions.

Carnival Cruise Line Raising Daily Gratuities Starting in December
Carnival Cruise Line Raising Daily Gratuities Starting in December

The daily gratuity charges on most lines, while automatic, can be adjusted by guests who want to either decrease or increase them.

MSC Cruises Adds Four Ultra-Luxury Ships to Its Expansion Plans
MSC Cruises Adds Four Ultra-Luxury Ships to Its Expansion Plans

The new ships will be "as close as it comes to a private yacht experience."

Royal Caribbean Cruise Line Increases Prices of Three Drink Packages
Royal Caribbean Cruise Line Increases Prices of Three Drink Packages

The increases include a hike to Royal’s Deluxe beverage package, which includes cocktails, beer, and wine.

Carnival Cruise Line to Renovate and Rename Victory, Completing Fleetwide Transformation
Carnival Cruise Line to Renovate and Rename Victory, Completing Fleetwide Transformation

With a new name of Carnival Radiance, the vessel will sport new eateries, bars and lounges, onboard adventures, and a spa.

Mexico’s Beach Destinations Lead the Way in Caribbean Sales, Study Says
Mexico’s Beach Destinations Lead the Way in Caribbean Sales, Study Says

Riviera Maya, Cancun, and Cozumel took three of the four top spots in a new travel agent survey.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Tauck