Crystal Names Composto as New VP-Marketing
by James Shillinglaw /Crystal, the rapidly expanding luxury hospitality and lifestyle brand, is building up its executive team once again by naming Angela Composto as its new vice president of marketing. Composto joins Crystal as the head of all creative services and marketing initiatives for Crystal Cruises, Crystal Yacht Cruises, Crystal River Cruises, Crystal Luxury Air, Crystal AirCruises, and Crystal Residences. Nitsa Lewis, Crystal’s previous vice president of marketing, has left the company after 13 years.
Composto also represents yet another top executive that Crystal has hired away from another luxury cruise brand, having previously served as vice president of marketing for Silversea Cruises. She is a 25-year veteran in marketing management, brand and advertising strategy, and promotions. She has held senior leadership roles at a Fortune 500 company and one of Forbes’ Top 100 companies to work for in America.
Composto helped redevelop Silversea’s corporate website and launched the brand’s visual rebranding campaign. Beginning June 27, she will be based in Crystal’s Miami branch office, reporting to Carmen Roig, senior vice president of marketing and sales, though much of the supporting marketing service will continue to operate from Crystal’s Los Angeles office.