Delta Combines @DeltaAssist With Primary Twitter Account
by Michele McDonald
Delta Combines @DeltaAssist With Primary Twitter Account

Photo: Lasse Fuss

Delta Air Lines is consolidating its customer support Twitter handle, @DeltaAssist, with its primary account, @Delta.

The carrier said it will retain its 40-plus customer support specialists.

@DeltaAssist was highly praised by users, but the airline found that many customers still contacted its primary account when seeking help. Combining the two accounts will offer a more seamless experience, it said.

Delta was the first airline to use Twitter to offer real-time customer support, such as rebooking, flight information, airport details, and other services. It launched six years ago with six employees. Its staff now provides assistance in English, Spanish, Portuguese, and Japanese.

Meanwhile, Delta launched a new Twitter handle, @DeltaNY, to promote its news and events in the state of New York.

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