'Earlymoons' Enter The Travel Lexicon

by Cheryl Rosen

Why wait?

Today’s young people are in a live-for-the-moment kind of mood, studies say, so it should come as no surprise that they are not waiting for the wedding to plan a vacation. Enter the new travel industry word of the month: “earlymoon.”

You can probably thank Pippa Middleton and her new husband, James Matthews, who apparently brought the trend into the travel lexicon when they took a break from the stress of planning their lavish May wedding with a vacation in St. Barts.

And suddenly this month it is everywhere – on ABC news, on Good Morning America, in Conde Nast Traveler.

For most earlymooners, the new “experts” say, the point is to keep it simple and just relax.

Noting that 71% of engaged and newlywed couples say planning their wedding was more stressful than buying a home or finding a job, an ABC News story yesterday http://abcnews.go.com/Lifestyle/earlymoons-latest-wedding-trend/story?id=48438576 said “while honeymoons give newlyweds a chance to relax after their wedding, more and more engaged couples are taking a vacation even before their wedding festivities begin. Couples say the pre-wedding vacation, dubbed an ‘earlymoon,’ gives them a chance to de-stress and reconnect before tying the knot.”

“We were met with champagne and macaroons at the hotel [and] enjoyed some really nice dinners,” the story quotes one earlymoon couple as saying. “It was just us being able to enjoy each other’s company and just relax with no burden of kind of anything else weighing us down, especially all the pre-wedding planning.”

In a June story on earlymooning in Conde Nast Traveler http://www.cntraveler.com/story/yes-couples-are-now-taking-earlymoons-before-their-weddings , How To Be Married author Jo Piazza suggested the goal should be to “get out of the pre-wedding madness and remember why you are marrying this person in the first place.”

Go away “before the invites go out,” Piazza suggested, as many of the big decisions and stressful moments happen at the two-month-out mark. “Take a pause on planning before this time. You’ll be recharged and ready to tackle the big decisions when you return.”

On Facebook, travel professionals suggest that of course it is the word that is new, not the idea. But any new word that promotes travel is welcome, of course.

“I saw your post on Facebook on Earlymoons. I am working on one now and it's such a new up and coming trend,” said Denise Lorentzen, CTA, owner of Dreams Travel Consulting. “Many couples are wanting to get away to relieve the stress of planning the wedding. In my couple, they are just heading to Tahoe for a few days to just relax, get a spa treatment and focus on each other. I plan on promoting these in the future and think it's a great way to re connect during stressful times!”

Trendsetter-without-knowing-it Lauren Capotosto Doyle, vice president of The Travel Mechanic in Northport, NY, notes that she took an earlymoon to Puerto Rico years ago, before it had a name, and then honeymooned in Thailand. Beth Eibler Johnston, Travel Designer of Destination Weddings & Honeymoons at www.bethsbeautifulgetaways.com, “did an earlymoon (only we didn't call it that) to the resort we were doing our destination wedding at. It was so useful and yes I loved being pampered with butler service!” And Emily Crabbs of Travel by Emily in Canandaigua, NY, did a "mommy moon" two weeks before the wedding, and “went away with my mom for some bonding time, just the two of us.”

Still, what’s not to like when the latest thing is good news for travel agents? “I have not planned any, but will def promote it,” says Brenda Sue, wedding planner and travel specialist at Heaven's Blessings Weddings, Events &Travel in Berlin, NH.

“I must admit I've never heard the term; I'm so glad I can use this, now,” says Linda Christine. “I love the concept; great idea. I’ve had many couples take these pre-wedding escapes over the years...and now I'm actually about to take one myself! Every case is unique and done for different reasons; in ours, though, we're off to celebrate our engagement, unwind, and get in some much-needed R & R."


Tip of the Day
Daily Top List

Most Useful Twitter Accounts for Travel Agents

1. AskTSA

2. FlightRadar24

3. Department of State

4. CLIA Global


Source: TMR


Don't Miss the Boat on Potential Expedition Cruise Sales

Sponsored by Silversea Cruises

Expedition cruising is exploding, according to industry experts, with no signs of slowing down any time soon.

TMR Recommendations
Top Stories
What Happens to Your Business When Your Peers Are 'Masterminds'
What Happens to Your Business When Your Peers Are 'Masterminds'

While some travel agents seek out mentors to guide their business decisions, others join peer groups to learn from and help each other.

What Else to Consider When Launching Your Website
What Else to Consider When Launching Your Website

This final installment in our three-part series follows travel agent and former Hollywood production executive Kelly Greenleaf as she launched her agency’s website – from inspiration, deciding on content, to a full-blown unveiling.

Travel Agents Aim for a Shorter Sales Cycle
Travel Agents Aim for a Shorter Sales Cycle

Combining data with travel sales experience, agency groups are trying to improve agent sales behaviors to be more responsive to digital leads and improve close rates.

Immersive Italy Tour Designer Offers Trip Planning Services
Immersive Italy Tour Designer Offers Trip Planning Services

As more clients asked for it, this tour producer was compelled to add comprehensive trip planning services, just like a travel agent provides.

Liberty Travel Building Host Agent Network
Liberty Travel Building Host Agent Network

The new brand will be called Independent by Liberty Travel.

Seven Classic Travel Scams That Can Be Avoided
Seven Classic Travel Scams That Can Be Avoided

Forewarned is forearmed. Share these typical tourist scams, and practical tips to avoid them, with your clients.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Regent Seven Seas Cruises