East Meets West In Viceroy Hotel Group’s Serbian First: A Luxury Ski Resort To Open 2018
by Maria Lisella /
Once the home to the capital city of former Yugoslavia, Serbia is the locale for a new travel product: a premiere ski resort from the Viceroy Hotel Group in the heart of the Kopaonik mountain range just east of the Adriatic.
The Viceroy Kopaonik Serbia is a contemporary 120-room ski resort at the foot of the region’s picturesque slopes. Set to open in 2018, Viceroy’s newest project marks the second ski destination within the group’s portfolio.
The Viceroy Icon Collection properties include epic hotels and resorts in Dubai, Abu Dhabi, Beverly Hills, Riviera Maya, Snowmass and St. Lucia, with forthcoming openings in Chicago, Algarve, Buenos Aires, Istanbul, Panama and Cartagena. The Viceroy Lifestyle Series hotels and resorts are found in “attitude-led destinations” including New York, Santa Monica, and Zihuatanejo with a forthcoming opening in Serbia. The Urban Retreat Collection properties in San Francisco and New York energize guests to live like locals. Viceroy Hotel Group is a member of the Global Hotel Alliance (GHA) DISCOVERY loyalty program.