Equinox Names Four Seasons Executive CEO
As Equinox Holdings looks to move its brand into the luxury hotel sector, it has hired Four Seasons COO Christopher Norton as its new CEO.
As CEO, Norton will oversee Equinox's luxury hospitality business and growth strategy. He previously worked with Four Seasons for over 28 years.
Equinox, which runs 82 fitness clubs worldwide, will open its flagship 225-room hotel in 2019 at the Hudson Yards development in New York City, as well as a property in Los Angeles. Equinox plans to expand its hospitality brand to 50 locations worldwide.