Euro And Dollar May Approach Parity, Making Travel To Europe One Huge Bargain For Americans, Wall Street Says
by Cheryl Rosen
Euro And Dollar May Approach Parity, Making Travel To Europe One Huge Bargain For Americans, Wall Street Says


In a welcome plug for the travel industry to and from the Wall Street crowd, Business Insider this week has noted that “That European Vacation You’ve Been Dreaming Of Is About To Get Even Cheaper.”

Citing Citigroup predictions that the U.S. dollar could become stronger than the euro “by next year, if not sooner,” the article notes that it a euro today costs just $1.04, the lowest rate in 14 years and down 10% from $1.15 just seven months ago.

Indeed, Wall Street insiders say, the euro and the dollar may actually become equal in value in 2017.

For travelers, the falling euro makes for one big travel sale, where just buying a trip immediately saves you 10% over last year’s price.

  4
  1
Tip of the Day

 

I think the most successful agents are not the ones loudly worrying about what "they" are doing, but instead are making the choice to change and adapt in order to succeed.

Scott Koepf, Avoya Travel
Daily Top List

Best Cities For First-time International Travelers

1. Barcelona

2. Lisbon

3. Copenhagen

4. Siem Reap and Phnom Penh

5. Sydney

Source: The Seattle Times

TMR Recommendations
Top Stories
Travel Agency Fees Gain Traction
Travel Agency Fees Gain Traction

The trend toward multi-generational and group bookings helps push agents to charge for the value they add.

Leveraging Influencers Can Enhance Travel Agency Brands
Leveraging Influencers Can Enhance Travel Agency Brands

We all love to people-watch. Here’s how Fiji Travel and other industry players enhance their brands through “social influencers.”

What Kind Of Fool Am I?
What Kind Of Fool Am I?

TMR columnist Scott Koepf suggests taking the song’s approach of self-analysis and applying it to business.

Travelport CEO Says Merchandising Moves Are Driving Agency Share Gains
Travelport CEO Says Merchandising Moves Are Driving Agency Share Gains

Airline customers have implemented Rich Content & Branding, which provides travel agents with 'state-of-the-art abilities to show and sell all of their products, fares, fare families and ancillaries.'

Seven Ways To 'BE' My Travel Agent
Seven Ways To 'BE' My Travel Agent

'Being' the travel profession is very different from just working at a job in the travel industry, says Steve Gillick.

Warren Buffett Mulls Buying An Airline
Warren Buffett Mulls Buying An Airline

The chatter on Wall Street has turned into a fascinating prospect: that Buffett’s Berkshire Hathaway Group will buy an airline outright.

News Briefs
Advertiser's Voice
Advertiser's Voice: TRAFALGAR