Flight Check-In On Messenger Brings Facebook Into The Travel Business

by Anna Gleksman  and  Cheryl Rosen
Flight Check-In On Messenger Brings Facebook Into The Travel Business

Photo: aseemsjohri

A new collaboration by KLM Royal Dutch Airlines and Facebook lets travelers check in for flights and obtain boarding passes through Facebook Messenger—and marks another step into the travel space by the social media giant.

Photo:KLM

After a successful debut of 24/7 customer service through Facebook Messenger, KLM has now taken it a step further. When purchasing a ticket, flyers can check "Facebook" when asked their preferred mode of contact. Then they can confirm a flight, check in, get boarding passes, make itinerary updates, or chat to customer service through the Facebook Messenger app.

"This is one that I've been personally eager to solve for a while: Removing stress and complication from air travel," wrote Facebook's vice president for messaging products David Marcus in (where else?) a Facebook post announcing the new feature. "Goodbye forgetting the combination of your frequent flyer alphanumerical number and password to obtain your boarding pass, and holding for a long time on the phone to change flights."

The deal with KLM takes Facebook into the business-to-consumer space; Facebook also said last month that it will be including ads in Messenger, and enabling businesses to directly communicate with users.

"The new Messenger service is a perfect addition to KLM's social strategy," KLM CEO Pieter Elbers said in a statement. "Last year, we activated the Messenger button on our Facebook Page, allowing customers to contact KLM even more directly via private messaging. Cases increased by 40%, which shows customers appreciate this form of communication. We are now taking our service to customers a step further, offering them the option of receiving all relevant flight documents and information in a single Messenger overview."

 

  5
  3
Tip of the Day

As an industry, we are selling experiences and travel. What better connection can we make than suitcases for children? I want to put a call out to fellow advisors to find out who runs the foster care in their community and ask them to collect luggage, book bags, toiletries and such from their clients.

Anita English, My Travel Advisor

Daily Top List

Best Spots for Cliff Jumping in Ireland

1. County Antrim

2. County Donegal

3. County Sligo

4. County Galway

5. County Kerry

Source: CNN

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=0dc070f2-85e6-e811-ba59-782bcb66a2f2

Beyond Booking Travel: Where the True Impact Lies

In an industry that advances thanks to the traveling public’s leisure choices, some travel players are doing their part to ignite positive change that will have long-lasting effects.

TMR Recommendations
Top Stories
Supplier ‘Come Back’ Programs Raise Ire of Destination Wedding Specialists
Supplier ‘Come Back’ Programs Raise Ire of Destination Wedding Specialists

Travel advisors share their dissatisfaction with supplier programs that encourage guests to steer future bookings away from their agent.

Despite Record Disruptions, Most Travelers Still Don’t Opt for Insurance
Despite Record Disruptions, Most Travelers Still Don’t Opt for Insurance

One out of two vacationers still don’t purchase insurance, despite three out of four having dealt with flight delays, and nearly half having their luggage delayed or lost.

How to Use Stories to Sell Travel in Three Easy Steps
How to Use Stories to Sell Travel in Three Easy Steps

A motivational speaker urges travel advisors to grow their sales by honing their strategic storytelling skills.

Travel Industry Assesses Impact from Midterm Elections
Travel Industry Assesses Impact from Midterm Elections

Top Washington, D.C.-based associations begin to chart the impact on travel.

Paying to Play: Travel Agents Up 2019 Advertising Budgets
Paying to Play: Travel Agents Up 2019 Advertising Budgets

Lainie Melnick uses paid advertising in the local newspaper to beat a tough competitor, while Gary Smith’s paid Facebook ads helped grow his business by 37 percent. Sometimes you have to spend money to make money.

How Can Travel Agents Protect Client Relationships with Hotels?
How Can Travel Agents Protect Client Relationships with Hotels?

What you need to know about executing an agreement that tells hotel management that you are bringing them a business opportunity and you expect to be treated respectfully.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Tauck