Florida Looks to Attract Canadian Travelers with New Deals Program

by Kerry Tice

VISIT FLORIDA has launched a marketing campaign to attract more Canadian visitors to the Sunshine State during the winter months, from January through March.

The two-month campaign was strategically unveiled in November – traditionally an important planning month for potential visitors. Elements of the marketing effort include murals and digital columns in Toronto’s Union Station; digital billboards and towers in Yonge-Dundas Square and the underground transit networks in Toronto and Montreal; and partnership programs with The Weather Network, Air Canada Vacations, and Expedia. The campaign also includes a Florida deals program featuring offers from Air Canada, Air Canada Vacations, Hertz/Dollar Car Rental, and 23 Florida destination partners.

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