Florida Looks to Attract Canadian Travelers with New Deals Program

by Kerry Tice

VISIT FLORIDA has launched a marketing campaign to attract more Canadian visitors to the Sunshine State during the winter months, from January through March.

The two-month campaign was strategically unveiled in November – traditionally an important planning month for potential visitors. Elements of the marketing effort include murals and digital columns in Toronto’s Union Station; digital billboards and towers in Yonge-Dundas Square and the underground transit networks in Toronto and Montreal; and partnership programs with The Weather Network, Air Canada Vacations, and Expedia. The campaign also includes a Florida deals program featuring offers from Air Canada, Air Canada Vacations, Hertz/Dollar Car Rental, and 23 Florida destination partners.

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Tip of the Day

As an industry, we are selling experiences and travel. What better connection can we make than suitcases for children? I want to put a call out to fellow advisors to find out who runs the foster care in their community and ask them to collect luggage, book bags, toiletries and such from their clients.

Anita English, My Travel Advisor

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Best Spots for Cliff Jumping in Ireland

1. County Antrim

2. County Donegal

3. County Sligo

4. County Galway

5. County Kerry

Source: CNN

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