For Career Guidance, Travel Agents Should 'Look to the Rainbow'

by Scott Koepf
For Career Guidance, Travel Agents Should 'Look to the Rainbow'

Photo: Shutterstock.com


For years, there have been many pundits who have predicted the demise of travel agents. Happily, this has not occurred, and in many ways, it is because of the strength of various travel agent organizations that travel agents are in the midst of an exciting resurgence. This is not a business anyone should try to conquer alone. There are excellent consortia, franchises, and host agencies who can help you reach your goals through support and unique services. The question is which company should you make a significant commitment to?

The obvious answer is to do your research and ask as many questions as you can possibly think of. No doubt that will help you hone in on the right organizations in terms of what they currently offer. It is important to not only see if they are a fit for you today, but also to inquire as to where they are going and their vision for the future.

When pondering these weighty issues, I turn to the resource that can bring true clarity: musical theater. I believe the lessons we can garner from these entertaining performances can serve us well in our lives and our businesses. In this case, it is imperative to understand that where a company is going may be much more important than where it is at today.

Having sat on innumerable panels over the years, I have spouted out the features and benefits of my company alongside my friendly competitors who do the same. When the panels are done, it is clear that we all have solid companies that provide excellent service and support. So what then should you look for to help determine the direction to take with your business?

In a word: leadership. In a song:

Look, look
Look to the rainbow.
Follow it over the hill
And the stream.
Look, look
Look to the rainbow.
Follow the fellow
Who follows a dream.
Follow the fellow,
Follow the fellow,
Follow the fellow
Who follows a dream.

"Finian’s Rainbow" is a musical filled with fantasy, but it also provides sage wisdom as to whom to follow. In other words, beyond the programs, education, and technology, ask about what the vision is for the company.

There is no shortage of great books on leadership, and when they list the most valuable traits for a great leader, usually at the top of the list is vision. So why “follow the fellow who follows a dream”? Because vision is a dream defined.

When you look for a company to align with or even whom to listen to for advice, ask them about their vision. All of your choices and decisions in your business should not be about today, but where will it take you in the future.

When a leader has vision and can articulate it, then following becomes enjoyable and exciting.

Another song from this musical perfectly describes what you can look forward to if you do indeed “follow the fellow who follows a dream”!

On that great come-and-get-it day,
Won't it be fun when worry is done and money is hay.
That's the time things'll come your way
On that great, great come-and-get-it day.

Glory time's comin' for to stay
"Come-and-get-it" day.

Look for leadership, and when you find it, “Glory time’s coming for to stay”!

  0
  0
Tip of the Day
Daily Top List

Most Useful Twitter Accounts for Travel Agents

1. AskTSA

2. FlightRadar24

3. Department of State

4. CLIA Global

5. ASTA

Source: TMR

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=461e0cb1-8512-e811-9f33-782bcb66a2f2

Don't Miss the Boat on Potential Expedition Cruise Sales

Sponsored by Silversea Cruises

Expedition cruising is exploding, according to industry experts, with no signs of slowing down any time soon.

TMR Recommendations
Top Stories
What Else to Consider When Launching Your Website
What Else to Consider When Launching Your Website

This final installment in our three-part series follows travel agent and former Hollywood production executive Kelly Greenleaf as she launched her agency’s website – from inspiration, deciding on content, to a full-blown unveiling.

Travel Agents Aim for a Shorter Sales Cycle
Travel Agents Aim for a Shorter Sales Cycle

Combining data with travel sales experience, agency groups are trying to improve agent sales behaviors to be more responsive to digital leads and improve close rates.

Immersive Italy Tour Designer Offers Trip Planning Services
Immersive Italy Tour Designer Offers Trip Planning Services

As more clients asked for it, this tour producer was compelled to add comprehensive trip planning services, just like a travel agent provides.

Liberty Travel Building Host Agent Network
Liberty Travel Building Host Agent Network

The new brand will be called Independent by Liberty Travel.

Seven Classic Travel Scams That Can Be Avoided
Seven Classic Travel Scams That Can Be Avoided

Forewarned is forearmed. Share these typical tourist scams, and practical tips to avoid them, with your clients.

American Express Global Business Travel to Acquire Hogg Robinson Group
American Express Global Business Travel to Acquire Hogg Robinson Group

A mega-merger of two of the leading global corporate travel management companies is taking place, with the third and sixth largest travel companies joining forces.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Regent Seven Seas Cruises