Former Travel + Leisure Editor Becomes A Travel Agent

by Doug Gollan
Former Travel + Leisure Editor Becomes A Travel Agent

Screenshot from the Essentialist website.


Longtime Travel + Leisure editor Nancy Novogrod is becoming a travel agent.

The former head of the Time, Inc., travel and lifestyle magazine is set to launch Essentialist, a website offering customers a "new concept in expert-curated travel design."

Promotional copy continues, "We bring together the peerless knowledge of leading travel and lifestyle experts and the latest digital tools to create one-of-a-kind bespoke trips."

The yet-to-be announced venture teases, "Our extensive network of journalists and local tastemakers provides the inside take on destinations — curating hotels, food and wine, culture, shopping, and must-see sites to create bespoke itineraries that get to the very essence of a place."

The site asks users to apply for membership. It states, "Each member is assigned a professional travel designer who serves as the main point of contact before, during and after the trip. We plan and book everything so you can relax and have fun."

Essentialist says it will offer customers unique experiences. "Whether it’s dining in a private Venetian palazzo or getting a behind-the-scenes look at a world-class collection of contemporary art in St. Petersburg, we can make it happen."

There is apparently a strong digital component to Novogrod's new venture. "The Essentialist app is a user-friendly, intuitive tool for accessing itineraries, making changes, adding special opportunities, and communicating 24/7 with our team," the website states.

Editors who will be sharing expertise include former Yahoo Travel Editor Laura Begley Bloom and VEGAS magazine editor Andrea Bennett. Celebrity chef Marcus Samuelsson is cited as a "globalite" who will share favorite haunts and discoveries with users of the new travel agency.

  8
  0
Tip of the Day
Remember that we are in an amazing business and you help people fulfill their dreams. Sometimes we just need to look around again to remind ourselves that we are in the mansions of industries with really fun and exciting products to sell.
 
Scott Koepf, TMR Columnist 
Daily Top List

Top Three Travel Destinations For Fall

1. Havana, Cuba

2. Lisbon, Portugal

3. Madrid, Spain

Source: Elite Daily

TMR Recommendations
Top Stories
Travel Agent Persists to Evacuate Grandmother and Infant From Hurricane Irma’s Path
Travel Agent Persists to Evacuate Grandmother and Infant From Hurricane Irma’s Path

As Hurricane Irma headed toward Florida last week, a Dallas travel agent dedicated herself to evacuating a pair of complete strangers.

Edie Rodriguez Resigns from Crystal Cruises, Tom Wolber Appointed New CEO
Edie Rodriguez Resigns from Crystal Cruises, Tom Wolber Appointed New CEO

Wolber most recently worked at the Walt Disney Company for 28 years, including a decade as the senior vice president of operations with Disney Cruise Line.

Travel Agent Forfeits Vacation to Save a Relative In Irma’s Wake
Travel Agent Forfeits Vacation to Save a Relative In Irma’s Wake

Tammy Murphy spent days of her own vacation pleading with government and elected officials to evacuate her cousin from a honeymoon devastated by Irma.

Travel Agents and Suppliers Take Home the Hardware at ASTA Global
Travel Agents and Suppliers Take Home the Hardware at ASTA Global

Agents and supporters of the trade were honored when ASTA announced its 2017 award winners during its Global Convention in San Diego last month.

American Society of Travel Agents Announces National Board of Directors
American Society of Travel Agents Announces National Board of Directors

The new representatives officially began their two-year term at the close of ASTA’s Global Convention in San Diego last week.

Longtime Travel Luminary Susan Tanzman Passes
Longtime Travel Luminary Susan Tanzman Passes

With more than 40 years in travel, Tanzman touched her clients deeply, served her agency colleagues tirelessly and earned the respect and affection of a host of suppliers.

News Briefs
Advertiser's Voice
Advertiser's Voice: Imagine Bliss