Former Travel + Leisure Editor Becomes A Travel Agent

by Doug Gollan
Former Travel + Leisure Editor Becomes A Travel Agent

Screenshot from the Essentialist website.


Longtime Travel + Leisure editor Nancy Novogrod is becoming a travel agent.

The former head of the Time, Inc., travel and lifestyle magazine is set to launch Essentialist, a website offering customers a "new concept in expert-curated travel design."

Promotional copy continues, "We bring together the peerless knowledge of leading travel and lifestyle experts and the latest digital tools to create one-of-a-kind bespoke trips."

The yet-to-be announced venture teases, "Our extensive network of journalists and local tastemakers provides the inside take on destinations — curating hotels, food and wine, culture, shopping, and must-see sites to create bespoke itineraries that get to the very essence of a place."

The site asks users to apply for membership. It states, "Each member is assigned a professional travel designer who serves as the main point of contact before, during and after the trip. We plan and book everything so you can relax and have fun."

Essentialist says it will offer customers unique experiences. "Whether it’s dining in a private Venetian palazzo or getting a behind-the-scenes look at a world-class collection of contemporary art in St. Petersburg, we can make it happen."

There is apparently a strong digital component to Novogrod's new venture. "The Essentialist app is a user-friendly, intuitive tool for accessing itineraries, making changes, adding special opportunities, and communicating 24/7 with our team," the website states.

Editors who will be sharing expertise include former Yahoo Travel Editor Laura Begley Bloom and VEGAS magazine editor Andrea Bennett. Celebrity chef Marcus Samuelsson is cited as a "globalite" who will share favorite haunts and discoveries with users of the new travel agency.

  8
  0
Tip of the Day
Daily Top List

Top Five 2017 Travel Destinations

1. Havana, Cuba

2. Cape Town, South Africa

3. Merida, Mexico

4. Denver, Colorado

5. Vancouver, Canada

Source: Forbes

TMR Recommendations
Top Stories
Hoteliers On The Move, July 2017
Hoteliers On The Move, July 2017

To help you keep up with your favorite GMs and hotel executives as they move around and open new properties, Mary Gostelow offers up a monthly update of who's doing what.

Industry Mourns Passing Of Pallavi Shah
Industry Mourns Passing Of Pallavi Shah

A beloved travel industry fixture who connected people to each other, and to destinations all over the world, Shah is being remembered fondly this week.

One On One With Air Canada’s Duncan Bureau
One On One With Air Canada’s Duncan Bureau

The VP of global sales sat down with TMR to discuss the importance of travel advisors as partners to Air Canada's business.

ASTA Chapters See Growth Spurt Under New Policy
ASTA Chapters See Growth Spurt Under New Policy

Ten new chapters in 12 months bring ASTA back to its grass roots, Steve Powers tells the crowd at the Long Island ASTAPAC fundraiser this week. (And thanks for dinner, Puerto Rico!)

Hoteliers On The Move, June 2017
Hoteliers On The Move, June 2017

To help you keep up with your favorite GMs and hotel executives as they move around and open new properties, Mary Gostelow offers up a monthly update of who's doing what.

Canadian Travel Agent Award Winners Exemplify Superior Service
Canadian Travel Agent Award Winners Exemplify Superior Service

Travel advisors were recognized for their service excellence, professional achievement and industry advocacy at the ACTA/Air Canada annual awards ceremony at TMR's recent Travel MarketPlace.

News Briefs
Advertiser's Voice
Advertiser's Voice: American Queen Steamboat Company