Furniture Retailer West Elm To Launch Hotel Brand
by Jessica Montevago /Photo: John Phelan
Best known for its furniture and design, West Elm this week announced plans to break into the hospitality industry.
The New York-based retailer will partner with development company DDK to launch West Elm Hotels. Properties will open in Detroit; Minneapolis; Savannah, GA; Charlotte, NC, and Indianapolis by late 2018. The brand will display locally made furniture and artwork, which guests can purchase.
West Elm has 93 retail locations in the U.S., Australia, Canada and the U.K. and recently entered the commercial furnishing business.