Germany’s Eurowings Lands in New York with Ambitions to Be Europe’s 'Value' Airline

by Barbara Peterson
Germany’s Eurowings Lands in New York with Ambitions to Be Europe’s 'Value' Airline

Photo: Tobias Arhelger/Shutterstock.com


Calling itself “Europe’s fastest growing airline,” Eurowings, a low-cost offshoot of Lufthansa, planted its flag in New York City this week, as part of an aggressive expansion that will grow its route map by some 30 percent this year.

At an industry event in New York to promote the new route — Eurowings’ six-times weekly service between JFK International Airport and Dusseldorf — the airline also rolled out a brand-new inflight business class product. The new BIZ class will feature lie-flat beds and other amenities designed to distinguish it from other front-of-the-plane offerings on low-fare carriers, like Norwegian, which do not offer a flat-bed option.

Eurowings already serves four other U.S. cities:  Miami, Fort Myers, Las Vegas and Seattle, from both Dusseldorf and its other main hub in Munich. But, until recently, it has primarily focused on Europe-originating traffic. 

The addition of New York’s JFK coincides with a new push to reach U.S. consumers, especially more price-conscious travelers who are already flocking to upstart transatlantic contenders like Norwegian, Wow and Level. 

In an interview, Tamur Goudarzi Pour, Lufthansa’s VP of the Americas, said that Eurowings will also capitalize on its Dusseldorf hub, which is less congested than mega-hubs like Frankfurt and Munich, and can offer fast connections to dozens of cities.

“It’s a close-in airport, within 15 minutes from downtown”, he said, noting that Dusseldorf is a major industrial center. And it is also a convenient gateway for leisure travelers who are heading for the Rhine region of Germany or to the nearby countries of Holland and Belgium. Given the popularity of river boat cruises, the airport’s location is even more of an asset, he said. It is also growing as a transit hub with flights to some 70 other destinations around Europe and beyond.  

The New York to Dusseldorf route will be flown with Airbus A340-300 aircraft, with 18 BIZ class seats, 21 “Best” seats with more legroom, and 261 coach seats. To add to the boutique feel, the airline will offer German specialties such as local craft beers and apple crisps from a Hamburg start-up.

The carrier currently has a fleet of 185 aircraft, with a mix of short-haul narrowbodies and long-distance widebodies, and plans to increase that to 210 planes this year.

  0
  0
Tip of the Day
The professional travel advisor’s job is to equip the traveler with the necessary information to enable a good decision that will reflect that person’s own risk tolerance.
 
Paul Ruden
Daily Top List

Most Powerful Passports in the World

1. United Arab Emirates

2. Singapore

3. Germany

4. Denmark

5. Sweden

Source: Passport Index

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=5aa4cac6-77fe-e811-b9b4-782bcb667b27

How Will You Give Back This Year?

Learn from travel advisors who are positively impacting tourism through their sustainable travel efforts and empowering their clients to do the same. 

TMR Recommendations
Top Stories
Alitalia Unveils Turnaround Plan Involving Closer Ties with Skyteam Partners
Alitalia Unveils Turnaround Plan Involving Closer Ties with Skyteam Partners

Reports say that Delta and the Italian railway system have expressed interest in investing in the airline.

Royal Air Maroc Joins Oneworld Alliance as First Member on African Continent
Royal Air Maroc Joins Oneworld Alliance as First Member on African Continent

The alliance also added Fiji Airways as its first member in a new membership category, Oneworld Connect.

Will 2019 Be the Year NDC Bookings Gain Momentum?
Will 2019 Be the Year NDC Bookings Gain Momentum?

More than 50 airlines around the world are now certified at NDC Level 3, IATA’s highest NDC certification level, as well as the main GDSs.

LaGuardia Airport Opens First Wing in Redeveloped Terminal
LaGuardia Airport Opens First Wing in Redeveloped Terminal

The new space includes state of the art fixtures and upscale retail brands, including an outpost of the fabled FAO Schwartz toy store.

Wow Air Gets a Lifeline from Frontier Airlines
Wow Air Gets a Lifeline from Frontier Airlines

Indigo Partners, a private equity firm that has a stake in Frontier, has stepped in to help and said it has a strategic vision for Wow Air.

European Airlines Adding Transatlantic Flights for 2019 as Brexit Fears Ease
European Airlines Adding Transatlantic Flights for 2019 as Brexit Fears Ease

Low-cost carrier Norwegian and TAP Air Portugal are among the airlines planning to expand their flight networks in the U.S., starting in the spring.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Tauck