Hilton Revamps Loyalty Program

by Jessica Montevago
Hilton Revamps Loyalty Program


Hilton Worldwide is making changes to its loyalty program. In addition to dropping the extra H in Hilton Honors, the company is updating how members can redeem points for stays.

The program has four new features.

1. Points and Money
Hilton Honors members can pay for rooms through a combination of points and cash; the Hilton website and app will feature a “slider” that helps customers calculate the proportion.

2. Amazon Shop with Points
Hilton is partnering with Amazon, making it the first hospitality rewards program to do so. Customers can use points to purchase products on Amazon.

3. Points Pooling
Families and friends traveling together can combine points, for up to 10 people, to book rooms.

4. Diamond Member “Pause”
A member’s diamond status can be put on hold for a year where a life event, like the birth of a child, might prevent them from traveling as often.

The Points and Money program will become available at the end of February; the other programs will roll out throughout the year. 

Hilton said changes to the program were prompted by research pointing out that frequent travelers want more choices and ways to use points, while less-frequent travelers want to be able to use points sooner.

  0
  0
Tip of the Day
Daily Top List

Best Travel Destinations Within 5 Hours of NY

1. Bermuda

2. Iceland

3. Miami

4. Austin

5. Tulum

Source: Business Insider

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=dd7f092d-7dff-e711-80eb-782bcb667b27

What's Their 'Why'? Connect Your Clients to Their Passion for Travel

The unique reasons that inspire people to travel are the foundation of travel fulfillment, and more sales for travel agents.

TMR Recommendations
Top Stories
Hurricane Willa Intensifies as it Barrels Towards Mexico’s Western Coast
Hurricane Willa Intensifies as it Barrels Towards Mexico’s Western Coast

The area between Mazatlan and Puerto Vallarta is on high alert as forecasters warn that the hurricane has become an “extremely dangerous” Category 4 storm.

African Travel Boosts Experiential Elements for 2019
African Travel Boosts Experiential Elements for 2019

A veteran African tour operator rolls out new and enhanced itineraries with once-in-a-lifetime experiences to capture the immersive travel wave.

Are These Cities on Your Fall Destinations List?
Are These Cities on Your Fall Destinations List?

In a report from the field, here are six locations that are filled with ‘fallish’ activities to delight travelers.

G Adventures Introduces Collection of Wellness-Focused Tours
G Adventures Introduces Collection of Wellness-Focused Tours

From yoga and healthy food choices to healing sessions and immersive activities, the wellness itineraries provide nurturing experiences for travelers.

Walt Disney World’s Date-Based Pricing Goes into Effect
Walt Disney World’s Date-Based Pricing Goes into Effect

Disney said, depending on the day and length of the ticket, prices have increased, decreased, or stayed the same. 

Pleasant Holidays Debuts Online Tool to Help Travel Agents Close Sales
Pleasant Holidays Debuts Online Tool to Help Travel Agents Close Sales

Vacation wholesaler offers customizable travel agent resource that compares up to six hotels at a glance.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Tauck