IATA Site Reaches Out to Corporate Buyers
IATA has launched a new website designed to help the business travel buyer community prepare for the arrival of New Distribution Capability implementations. IATA said it has made reaching out to corporate buyers a priority for 2016.
NDC is a technical standard that facilitates XML connections between airlines and third-party distributors.
The site, ndcbiztravel.iata.org, contains tools and information relevant to corporate-travel buyers. A study conducted last year by Festive Road on behalf of IATA showed that travel buyers recognize the opportunity that the NDC standard offers, but seek greater in-depth knowledge about NDC and its implications for their business activities.
-- Michele McDonald