IHG Launches All-Suites Brand

by Jessica Montevago
IHG Launches All-Suites Brand

InterContinental Hotels Group (IHG) will launch Atwell Suites as its new upper-midscale suite segment. Photo: IHG


InterContinental Hotels Group (IHG) is launching an all-suites brand, the company announced Wednesday at its Americas Investors & Leadership Conference in Las Vegas, targeting an estimated $18 billion industry segment with strong guest and owner demand.

The Atwell Suites will be in the upper-midscale segment, joining other brands including Holiday Inn Express and avid hotels.

CEO Keith Barr said during IHG’s 2018 fourth quarter and full-year earnings call that the all-suites segment of the Americas’ upper-midscale market has grown in scale by about 70 percent over the past four years.

“The Atwell Suites brand is tailor-made to meet the significant demand in the upper-midscale segment for a new all-suites brand,” Barr said in a statement. “Our newest offer gives owners and guests something different to what’s out there today – a stylish suite with the flex for guests to work, socialize or explore over a four-to-six-night stay. As we focus on accelerating our growth, the brand will further extend our leading position in the mainstream space.”

IHG said as it developed its newest hotel brand, research highlighted that many guests are looking for a memorable experience as well as a differentiated, right-sized set of amenities and services falling between those offered by traditional extended stay and traditional select service hotels. This travel trend also meets the desire of IHG owners for a new concept to introduce in local markets.

Atwell Suites will be geared for stays of four to six nights, compared to the extended stay brands optimized for week-long stays.

Atwell Suites IHG Living Space
The living space at IHG's new Atwell Suites. Photo: IHG

Atwell Suites properties will offer all-studio suites that include distinct zones for living and sleeping; a kitchenette area with counter-height refrigerator, microwave, coffeemaker and sink; a work area with a high-top desk solution; a pullout sofa; an oversized vanity in the bathroom; and a closet that can be easily accessed from both the guestroom and the bathroom.

The brand’s design allows guests to create their own environment with more flexible meeting spaces – including a meeting room integrated into the lobby, outdoor space, huddle areas and public/private working spaces.

Food and beverage options will include a complimentary hot breakfast that will feature two or three signature hot items, alongside cold, grab-and-go options and premium coffee. Additionally, guests can enjoy the bar in the lobby at the end of the day that will serve small plates paired with a drink menu.

The brand will also offer IHG Studio, a seamless direct casting of entertainment from guests’ smart phones and personal devices to 55” TVs in each room. Self check-in will be offered at tablets in close proximity to the front desk/bar area.

IHG expects the Atwell Suites brand to be franchise-ready in the fall of 2019 with the first hotels beginning construction in 2020 and opening in 2021. The initial development will be focused in the U.S. market and the brand will be new-build led following a prototypical design.

IHG Atwell Suites Queen Suite
Queen Suites at IHG's new Atwell Suites brand. Photo: IHG

  0
  0
Tip of the Day

As travel advisors, we have to be curious. Curiosity leads to impactful connections that pave our road to success.

Jenn Lee, VP of Sales and Marketing, Travel Planners International

 

Daily Top List

Best Hotels in Toronto

1. The Ritz-Carlton, Toronto

2. Four Seasons Hotel Toronto

3. Hazelton Hotel Toronto

4. Shangri-La Hotel, Toronto

5. The St. Regis Toronto

Source: US News

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=7c7310a7-0591-e911-be17-782bcb66a2f2)

5 Reasons to Travel in Winter - and Where to Go

Travel advisors in-the-know offer their clients distinctive travel adventures at lower price points and with more personalized service during the winter months and off-peak season.

TMR Recommendations
Top Stories
This Summer’s Most Exciting Luxury Hotel Openings
This Summer’s Most Exciting Luxury Hotel Openings

From a seaside escape in Belize to an ultra-contemporary hotel in Brooklyn to a minimalist nature experience in Bolivia, these are the properties to watch.

On Location: Santo Domingo, the Dominican Republic
On Location: Santo Domingo, the Dominican Republic

TMR headed for the DR’s cosmopolitan and historic capital, hosted by three distinctly different Marriott properties — and came home agreeing that there is more to the DR than Punta Cana and Samana.

First Look: Omni Barton Creek Resort, Texas Hill Country
First Look: Omni Barton Creek Resort, Texas Hill Country

Just as Austin is like no other city in Texas, the new Omni Barton Creek is like no other resort. The latest labor of love of Omni Hotels Owner Robert Rowling reaches new heights, literally and figuratively, in Texas Hill Country.

Margaritaville and Karisma Share New All-Inclusive Resort Brand
Margaritaville and Karisma Share New All-Inclusive Resort Brand

The collection will include upscale, relaxed resorts built in beachfront destinations throughout Mexico and the Caribbean.

Hyatt Further Expands Loyalty Program with New Lindblad Partnership
Hyatt Further Expands Loyalty Program with New Lindblad Partnership

The strategic collaboration will allow all World of Hyatt members to enjoy loyalty benefits on Lindblad expeditions booked through Hyatt.

Bedsonline Overcomes Growing Pains
Bedsonline Overcomes Growing Pains

The brand’s new integrated online booking system now has triple the amount of hotel inventory and travel ancillaries, and enhanced filters to make searches easier for advisors.

News Briefs
TMR Report Cards & Outlooks