In A Year Of Record Growth And Innovation, Cruise Industry Sees More To Come

by Daniel McCarthy
In A Year Of Record Growth And Innovation, Cruise Industry Sees More To Come

Photo: Daniel McCarthy


Fort Lauderdale, FL
— The cruise industry is “truly in the largest growth and innovation era this industry has seen” and expectations are sky-high for the future, agreed industry executives at the keynote session at the Seatrade Global Conference in Fort Lauderdale this week.

In the 12 months since Cindy D’Aoust was appointed CEO and president of the Cruise Line International Association (CLIA), the demand for cruising has reached record heights—and the next decade will bring 200,000 passenger births, 1 million jobs, and a whopping $117 billion in economic impact worldwide, she said.

Demand for cruising has grown by 62% in the past 10 years, and “there’s no signs of this unprecedented growth slowing down.” The growth will come all over the world, with new ports and destinations being added all the time, but “Asia has the potential to surpass the North American market in 10 years.”

CLIA is working  with local leaders in Asia on operational safety and building a tourism community to foster growth in that area, D’Aoust said.

Carnival focuses on brands
Carnival Corp. is fostering its growth through a particular type of innovation. “Without realizing it, our guests became a part of a community, and when they’re gone they can’t wait to come back. That’s the sort of innovation we’re focused on,” said CEO and president Arnold Donald.

With that goal in mind, Carnival is defining each of its brands, so consumers can more easily identify whether they prefer Princess or Carnival.

It’s also focused on delivering “an even greater, even more personalized, elevated guest experience.”

Other initiatives include the company’s new partnerships with Oprah and Ellen Degeneres and its new Ocean Medallion that was launched earlier this year.

“It’s like an iceberg; what you see is a very small part of what exists,” Donald said. 

"Travel agents bring us the right guest onboard the right ship on the right brand."

NCL focuses on destinations
At Norwegian Cruise Line Holdings, meanwhile, there’s nothing more vital than where a cruise ship is sailing, president and CEO Frank Del Rio said. It’s so important that he personally reviews each and every itinerary before it goes on sale.

“Destinations not only sell tickets, they generate the most onboard revenue,” he said.

Designing itineraries is difficult, challenging and rewarding at the same time, Del Rio said. For instance, there are nearly 50 possible ports just on the route between Barcelona and Rome, which means thousands and thousands of itineraries are possible. To choose the right ones, Norwegian relies on factors including consumer demand, geopolitical climate and yield. And they listen to the input of NCL’s most important partners, travel agents.

“Travel agents bring us the right guest onboard the right ship on the right brand,” Del Rio said.

RCCL focuses on the environment
Most moves from Royal Caribbean Cruises are aimed at moving it ahead of its competition in the industry. But when it comes to the environment the whole industry is working together.

“On environment and safety we don’t compete, we work together for the importance of our industry and for the benefit of our industry,” president and CEO Richard Fain said. “It’s nice to have one thing we all can agree on.”

The goal is always to bring a cruise ship’s environmental impact down to zero. While a number of new innovations, including liquefied natural gas and fuel cell power, are helping cruise lines reach that goal, even the smallest thing can cause a problem.

When Royal Caribbean wanted to crush and recycle used wine bottles and then bring them to a recycling facility, it found the bottles fostered bacteria that could be a health hazard if not handled properly. Now it stores the crushed bottles in special freezers, solving the problem.

  2
  0
Tip of the Day
Daily Top List

Best New York Pizzerias According to Reviews

1. SottoCasa Pizzeria

2. Song’ e Napule Pizzeria

3. Juliana’s Pizza

4. Numero 28 Pizzeria

5. San Matteo Pizza Espresso Bar

Source: TripAdvisor

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=dab35eef-ff9e-e811-853f-782bcb667b27

FOMO Strikes Again! Yep, They Booked It Without You

Should you resist the temptation to unfriend or confront them? Hear the advice of agents who have been there and know how best to handle these unfortunate, but all-too-common scenarios.

TMR Recommendations
Top Stories
Theft of Alaska Airplane by Employee Exposes Gaps in Airport Security
Theft of Alaska Airplane by Employee Exposes Gaps in Airport Security

Tragic event leads to serious concerns about a loophole in the post-9/11 airport security system, questioning how someone could simply hop into a plane and take off unnoticed at one of the busiest airports in the country.

Norwegian Cruise Lines Zeroes in on Alaska with Joy Move
Norwegian Cruise Lines Zeroes in on Alaska with Joy Move

Alaska, along with the Mediterranean and the Baltic, are all ‘performing extremely well,’ according to the line’s President and CEO Frank Del Rio.

Seabourn Cruise Line Gets Approval to Sail to Cuba
Seabourn Cruise Line Gets Approval to Sail to Cuba

The line joins Holland America Line and Carnival Cruise Line as the third Carnival Corp. brand approved to call on Cuba.

Pearl Seas Cruises Releases Cuba Sailing Schedule for 2019
Pearl Seas Cruises Releases Cuba Sailing Schedule for 2019

The cruise line also announced the list of its travel agent webinars for the rest of 2018.

Holland America Line Updates Trade Training Course and Agent Benefits
Holland America Line Updates Trade Training Course and Agent Benefits

Northern Europe specialist course is added to the HAL Academy line-up of educational offerings to help travel agents increase sales.

Carnival Cruise Line Planning Major Drydock, Name Change for Triumph
Carnival Cruise Line Planning Major Drydock, Name Change for Triumph

The ship, which was first launched in 1999, will come back into service as Carnival Sunrise in 2019.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Norwegian Cruise Line