Haven Riviera Cancun Resort & Spa announced the appointment of Jan LaPointe to Director Sales & Marketing for North America. The appointment was made by VoX International, the Canadian marketing agency, which was hired to provide brand sales and marketing in North America.
LaPointe has more than 30 years of experience in the tourism industry, and is known for growing new brands, creating strategies for developing customer loyalty, and identifying new sales channels for hotels.
In her previous roles Jan served as a member of the AMResorts leadership team for more than 16 years, where she was the Senior Director of Marketing for AMResorts worldwide and played an integral part in the launching of six brands.
She also served as VP of North American Sales Strategies, leading the North American sales teams, consortia relationships and the travel agent loyalty program.
“We feel lucky to welcome such a knowledgeable and experienced leader to Haven’s growing North American team and we have no doubt that Mrs. Lapointe will play a key part in the continuous success of Haven Resorts & Spas,” says Maria Antonia Llull, Chief Executive Officer of Hipotels, the family-owned Spanish hotel group that owns and operates Haven Resorts & Spas.
In her new role, Jan will lead Haven’s Sales and Marketing initiatives throughout the U.S. and Canadian markets, as well as working closely with its distribution partners.