JetBlue Launching Low-Fare, Transatlantic Service in 2021

by Daniel McCarthy
JetBlue Launching Low-Fare, Transatlantic Service in 2021

JetBlue's new transatlantic service will fly on Airbus A321LR. Photo: JetBlue.

JetBlue’s much-anticipated entry into the transatlantic market will kick off in 2021, with daily flights from New York and Boston to London, the airline announced on Wednesday.

The flights, the first ever transatlantic service from JetBlue, will offer travelers a low-fare option from New York and Boston to London. It will also include a “reimagined version” of Mint,  its premium service that features lie-flat beds and enclosed pods, which has been successful on its transcontinental routes like New York to Los Angeles.

It has not yet determined which London airport it will fly to.

“Twenty years ago, our founders had a simple formula for choosing a new market – it had to be overpriced, underserved, or both,” said Joanna Geraghty, president and chief operating officer at JetBlue.

“London is the largest metro area JetBlue doesn’t yet serve from both Boston and New York, and we could not be more thrilled to be changing that in the years ahead. The fares being charged today by airlines on these routes, specifically on the premium end, are enough to make you blush.”

According to JetBlue, its Mint service has already disrupted the domestic and international markets, driving down the “exorbitant airfares that our competitors were charging, stimulating new demand, and forcing the entrenched carriers to up their game,” Geraghty said. JetBlue expects the new transatlantic service to do just that.

Outside of Mint, JetBlue will also offer its core experience that has garnered high ratings from the traveling public, including the second overall ranking in the most recent Airline Quality Rating study. That core service includes more space, live television, high-speed Fly-Fi broadband internet, and more.

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