Margaritaville Developing Upscale Boutique Hotel Brand

by Jessica Montevago
Margaritaville Developing Upscale Boutique Hotel Brand

Photo: Margaritaville


Margaritaville is expanding its empire of restaurants, all-inclusive resorts, hotels, and vacation clubs, to include an upscale boutique select-service hotel brand.

COMPASS by Margaritaville Hotels and Resorts will be an “economically efficient select-service model that connects travelers with the original lifestyle brand in a personalized, welcoming boutique hotel setting,” a company spokesperson said.

The COMPASS prototype will be five stories high with 131 guestrooms covering a total of 83,000 square feet, while incorporating Margaritaville’s “casual-luxe” design.

Properties will feature an open-concept living lounge; a signature Margaritaville-designed bar and grill concept; indoor space; and an outdoor deck and patio area with fire pits, TVs, water features or a free form pool (in warm weather markets). Guestrooms will be modern with nature-inspired design, featuring oversized bathrooms with rainfall showers, and smart TVs for streaming video and music.

Complimentary amenities will include: hot and cold drinks and light snacks at a welcome cabana; a daily signature cocktail happy hour; access to laptops; and high-speed WiFi. An American breakfast buffet is included in the guest’s rate – aimed at driving loyalty while limiting operations costs.

The first COMPASS is being built on Anna Maria Sound in Florida, adjacent to Minto Communities’ existing One Particular Harbour marina and luxury condo development. In addition, “multiple additional projects are under consideration with development groups in the Southeast and Mid-Atlantic,” according to Margaritaville, with growth targeted in city-center urban locations, near regional convention centers, college towns and smaller destination resort locations at beaches, lakes and mountains.

  0
  0
Tip of the Day

“What really worked for me is experiencing the product and letting potential clients know I have been there and seen it. I travel every month to locations I sell and once a year to a new place I have never been.” - Roy Gal, Travel Advisor

Daily Top List

Best Things to Do in Tahiti

1. La Plage de Maui

2. Fautaua Waterfall

3. Papenoo Beach

4. Plage du Taharuu

5. Papeete

Source: USNews

TMR Recommendations
Top Stories
The Unstoppable Trend: Solo Travel Growing and Going Just About Anywhere
The Unstoppable Trend: Solo Travel Growing and Going Just About Anywhere

Many suppliers are reducing or eliminating solo travel supplements, prompting even more solo travelers to book trips.

National Geographic Family Journeys with G Adventures Open for Booking
National Geographic Family Journeys with G Adventures Open for Booking

The trips are all led by two specially trained Chief Experience Officers who are trained to cater the trips to both the interest of the adults and the children.

Adventures by Disney Reveals Lineup of 2020 Itineraries
Adventures by Disney Reveals Lineup of 2020 Itineraries

Among the offerings is a 10-day trip to Egypt, including a new three-part tour and experiences tailored specifically for adults.

Journese Launches ‘Cancel for Any Reason’ with Commission Protection
Journese Launches ‘Cancel for Any Reason’ with Commission Protection

Good news for travel advisors, the plan features 100% commission protection and a simplified cancellation process.

Tour Operators Predict Rapid Recovery After Notre Dame Fire
Tour Operators Predict Rapid Recovery After Notre Dame Fire

Unable to say for sure, most tour operators suspect the enthusiasm for France may actually be heightened over the tragedy.

Tour Operators Frustrated by Vague Cuba Policy Announcement
Tour Operators Frustrated by Vague Cuba Policy Announcement

Little is known about what the new Trump administration policy changes will mean for American travelers to Cuba.

News Briefs
TMR Report Cards & Outlooks