Mobile Drives Growth Of Online Travel Bookings

by Kelly Harold

This year 40% of online travel sales will come from mobile devices, according to a new study by eMarketer. These sales include airline, car rental, cruise, hotel, accommodations and transportation.

Mobile travel sales will total $75.85 billion in the U.S., up 16.7% from last year. On the other hand, desktop and laptop travel sales will decline 1.6% this year to $113.77 billion. By 2021, eMarketer predicts mobile will represent nearly half of all online travel sales.

U.S. adults are using smartphones much more than tablets when booking trips on mobile devices. This year 57.5 million U.S. adults will use a smartphone to book travel, up 14.3% from last year.

eMarketer says consumers are booking more travel on mobile due to larger smartphone screens, easier mobile payment methods and overall habits shifting to mobile.

  0
  0
Tip of the Day
Daily Top List

Top Five 2017 Travel Destinations

1. Havana, Cuba

2. Cape Town, South Africa

3. Merida, Mexico

4. Denver, Colorado

5. Vancouver, Canada

Source: Forbes

TMR Recommendations
Top Stories
Travel Agents Are In Vogue. Literally.
Travel Agents Are In Vogue. Literally.

The industry is abuzz as the famous fashion magazine says the use of travel agents is back in style among the world's cognoscenti.

California Invests In Agent Tool To Help Sell Curated Trips
California Invests In Agent Tool To Help Sell Curated Trips

The state's tourism agency has upgraded its training and sales tools because it feels travel agents are best able to sell authentic experiences.

Industry Mourns Passing Of Pallavi Shah
Industry Mourns Passing Of Pallavi Shah

A beloved travel industry fixture who connected people to each other, and to destinations all over the world, Shah is being remembered fondly this week.

Travel Agent Bonanza Continues With Strong Summer Vacation Season
Travel Agent Bonanza Continues With Strong Summer Vacation Season

Best summer ever should buoy travel consultants, especially those in the luxury sector.

AIG Travel Rolls Out Customizable Insurance
AIG Travel Rolls Out Customizable Insurance

Destination wedding canceled because groom got cold feet? Stranded on the tarmac for two hours? New Travel Guard products address issues not typically covered by travel insurance.

Family Travel Agents Succeed By Being ‘Kid-Friendly’
Family Travel Agents Succeed By Being ‘Kid-Friendly’

For many agents, building their family travel niche means incorporating children’s feedback. But how?

News Briefs
Advertiser's Voice
Advertiser's Voice: American Queen Steamboat Company