Mobile Drives Growth Of Online Travel Bookings

by Kelly Harold

This year 40% of online travel sales will come from mobile devices, according to a new study by eMarketer. These sales include airline, car rental, cruise, hotel, accommodations and transportation.

Mobile travel sales will total $75.85 billion in the U.S., up 16.7% from last year. On the other hand, desktop and laptop travel sales will decline 1.6% this year to $113.77 billion. By 2021, eMarketer predicts mobile will represent nearly half of all online travel sales.

U.S. adults are using smartphones much more than tablets when booking trips on mobile devices. This year 57.5 million U.S. adults will use a smartphone to book travel, up 14.3% from last year.

eMarketer says consumers are booking more travel on mobile due to larger smartphone screens, easier mobile payment methods and overall habits shifting to mobile.

  0
  0
Tip of the Day
Daily Top List

5 Offline Places to Find Luxury Travelers

1. Local schools.

2. Professional services.

3. Local luxury retailers.

4. Arts community.

5. Luxury establishments.

Source: TMR

TMR Recommendations
Top Stories
Here Are the Top Reasons Travel Insurance Claims Are Delayed or Denied
Here Are the Top Reasons Travel Insurance Claims Are Delayed or Denied

Travel agents relentlessly recommend their clients purchase trip insurance, but a traveler’s missteps could delay or deny their claim.

What Individual Fare Pricing Means to Travel Agents
What Individual Fare Pricing Means to Travel Agents

Travel sellers cannot afford to remain unaware of this seemingly inevitable and revolutionary development in the way that air travel is sold.

New York Times Promotes Perks Travel Agents Offer
New York Times Promotes Perks Travel Agents Offer

In a story that will appear on Sunday, the Times highlights the benefits for travelers of working with a travel agent.

Selling to the Affluent and Determining Where Their Value Lies
Selling to the Affluent and Determining Where Their Value Lies

At The Affluent Traveler Collection Symposium, industry veteran Larry Pimentel shared insights and tips on selling luxury travel, including the importance of defining exactly what luxury travel is in today's market.

Headquarter Happenings: American Marketing Group Marks Its 48th Year with New Technology, Partnerships, and More
Headquarter Happenings: American Marketing Group Marks Its 48th Year with New Technology, Partnerships, and More

Travel agents belonging to TRAVELSAVERS, NEST and The Affluent Traveler Collection groups met with preferred suppliers, AMG staff and peers to find "The Way Forward."

Headquarter Happenings: The Affluent Traveler Collection 'Accelerates' Its Agents Through New Training, Partnerships and Technology
Headquarter Happenings: The Affluent Traveler Collection 'Accelerates' Its Agents Through New Training, Partnerships and Technology

Luxury marketing organization ramps up its resources to help member agents meet the needs and desires of today’s affluent clientele.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Norwegian Cruise Line