New Ian Schrager Lifestyle Brand Opens In Manhattan

by Cheryl Rosen
New Ian Schrager Lifestyle Brand Opens In Manhattan


Ian Schrager is bringing his newest hotel brand, PUBLIC, to Manhattan in June, opening the first property in a company that “transforms the industry with smart design and an elevated experience that is affordable and accessible to the masses, with a $150 per night entry price point on rooms.”

That’s quite a promise in Manhattan, but if anyone can pull it off, it’s Schrager. His game plan includes designs by architects Herzog & de Meuron; a restaurant and grab-and-go marketplace helmed by Jean-Georges Vongerichten; a lobby that doubles as a community space to draw in the neighborhood as well as the guests; and a modular multimedia venue that can serve as a nightclub, art gallery, cultural center, performance space, screening room or intimate concert venue; a nightclub and terrace; and an outdoor garden designed by Madison Cox.

There has not been a new idea in the lifestyle hotel space since Ian Schrager’s Morgans, Royalton and Paramount hotels over 25 years ago,” Schrager said. “Every hotel since then has been derivative of those. The time is right, in this new milieu, for a disruption in hospitality as there clearly is a dislocation in the market.  

Luxury is no longer defined by a price point, Schrager said; rather, it’s about “experiences and how something makes you feel.” 

“I truly believe that everyone deserves a one-of-a-kind experience that lifts their spirits and makes their heart beat faster, one that elicits an emotional response…and to deliver this at a reasonable price point is even more on the mark for today’s savvy and sophisticated traveler,” Schrager said. “People want a really comfortable bed, but they could care less about sheet thread count. They want great coffee, but delivered fast and hot, not in fine bone china.”

And since service is such a personal thing, PUBLIC will offer up “the PUBLIC ADVISOR,” whom Schrager describes as “the rock stars, the go-to people, the hosts at the party who bring the brand to life. There isn’t anything they would not do to make a guest’s experience the best it can be.”

The hotel also will offer “the fastest WIFI in the city” at no cost, mobile and self-check in, mobile key, Apple TVs in every guest room, online food ordering and expedited communication through a custom-designed chat bot. 

“It’s not shabby chic, retro, industrial, reclaimed or the ubiquitous Brooklyn look…it’s simplicity as the ultimate sophistication,” Schrager says.

The food, beverage, meeting and entertainment spaces at PUBLIC have also been rethought to reflect the modern lifestyle. Jean-Georges Vongerichten’s PUBLIC Kitchen and LOUIS will offer healthy and organic food cooked up using a smoker, a wood-burning oven and wood-burning grill as a focal point. Three bars, landscaped gardens, multiple communal workspaces, and private event rooms, both indoor and outdoor atop the building, offer space for socializing, entertaining or working. 

Public Arts, meanwhile, is “a progressive, avant-garde multimedia performance space like no other,” offering film screenings, theatrical and dance productions, intimate musical performances, art exhibitions, lectures, product launches, comedy and amateur nights, and dancing!  “It’s Manhattan’s answer to BAM, but better,” Schrager said.

PUBLIC is expected to open June 8 on the Lower East Side.

  2
  0
Tip of the Day
Daily Top List

Five Places to Go for Spring Travel

1. Carlsbad, Calif.

2. Aspen, Colo.

3. Kauai, Hawaii.

4. Cabo San Lucas

5. Washington, D.C.

Source: Forbes

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=c0a45578-7841-e811-ba59-782bcb66a2f2

Why Is Watching ‘Jane Peel Potatoes’ More Exciting than What You’ve Got to Say?

Sponsored by Travel Planners International.

Video is here to stay and travel agents who embrace it are reaping the rewards. 

TMR Recommendations
Top Stories
Hard Rock Sets Opening Date for Atlantic City Hotel & Casino
Hard Rock Sets Opening Date for Atlantic City Hotel & Casino

Expecting to offer more than 300 nights of live entertainment in its first year, the resort already booked top musicians like Blake Shelton, Florida Georgia Line, Toby Keith, Third Eye Blind, Steely Dan, and Counting Crows.

Overcoming the Challenges of Selling Escorted Vacations
Overcoming the Challenges of Selling Escorted Vacations

Tour operators need travel agents to reach prospective group travelers — and they are not looking to cut commissions as other industry sectors have done.

New Direct Rail Service Linking Amsterdam to London Debuts
New Direct Rail Service Linking Amsterdam to London Debuts

Alternative travel connection to Amsterdam makes weekend or one-day stopovers in European city more convenient and affordable.

Hotel Group Calls for Stricter Tax Regulations on Airbnb
Hotel Group Calls for Stricter Tax Regulations on Airbnb

Industry association proposes that Airbnb should be regulated, taxed and subject to the same safety compliances and oversight as law-abiding hotel companies.

Marriott’s Unified Loyalty Program to Debut This Summer
Marriott’s Unified Loyalty Program to Debut This Summer

Members will be able to book stays, as well as earn and redeem points, across the brand's entire portfolio without having to convert points between accounts.

Industry Leaders Address Marriott’s Claim of Travel Agent Decline
Industry Leaders Address Marriott’s Claim of Travel Agent Decline

Travel agency group executives speak up on behalf of travel advisors, reiterating the undeniable value they bring to travel consumers.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Luxury Retreats