Outside Magazine Touts Travel Agent Value for Booking Vacations

by Daniel McCarthy
Outside Magazine Touts Travel Agent Value for Booking Vacations

Outside Magazine, which published iconic stories like Jon Krakauer's Into the Wild, recognized the value of travel advisors in an online article this week. Photo: Shutterstock.com.

The ongoing coverage in consumer media promoting the use of a travel advisor to book vacations continued this week with a story on Outside Online, the web version of the iconic magazine that covers outdoor and adventure life.

In an article titled, “Breaking Down the Pros and Cons of Using a Travel Agent,” Shannah Compton Game wrote: “Confession: I’m a big fan of travel agents (whoops, sorry, travel advisers), even though I could technically book all my trips through websites and apps.

“And despite the fact that many of us might consider this industry old-fashioned and out-of-date, research shows that travelers, and millennials in particular, are once again turning to these specialists to help plow through TripAdvisor detritus.”

Compton Game wrote that not only are agents able to help save travelers time, they can also save them money: “If they have been in the travel business for many years, they likely have supplier relationships in place that can help leverage better deals for you” — and improve your plans.

“When I spoke with my travel agent about a trip to Europe recently, she offered a few alternate destinations. I was not thinking about the destinations she suggested,” Compton Game wrote, “but the alternatives offered great activities, culture, food, interesting boutique hotels, and more options for less money than my original destination.”

Aside from the benefits of using an advisor, Compton Game also lists two negatives for travelers going the advisor route. First, that “they’re not going to help with cheaper airfare.” The second is that the agent isn’t the traveler, meaning the traveler runs “the risk of working with someone who doesn’t get your personal preferences.”

Good advisors know that qualifying clients will make the biggest difference in their satisfaction levels. Knowing your clients’ wants, likes, and dislikes will make or break a long-term relationship. Compton Game, speaking to clients, said that if they want to avoid an advisor who has not qualified them correctly, they can: “Do your own research first, and come up with a list of activities that you want to do. Once you have that list, pass it along to your travel agent to see if they can rustle up any deals as they book.”

TMR Recommendations
Top Stories
MSC Cruises Taps Michael Ungerer to Lead New Luxury Brand

Former president of AIDA Cruises and the former CEO of shared services for Carnival Corp., Ungerer has been tasked with leading the brand into the luxury cruise market.

Travel Advisor Takes on UN’s Global Goals for Sustainable Development

This inspiring travel advisor encourages her peers to join the charge to transform our world and the ‘legacy we will leave our children, grandchildren, and great grandchildren.’

Norwegian Cruise Line Names Kelly Clarkson Godmother to its Newest Ship

The cruise line’s President and CEO Andy Stuart presented the honor to the Grammy Award-winning artist live on-air during “The Kelly Clarkson Show.”

Canadian Travel Agents Raise Money to Provide Clean Water for the Bahamas

Just $50 provides a family of five with clean water for up to six months using kits that turn dirty water into drinking water. This group aims to raise $10,000 to help those in need.

Following in the Family Footsteps: One Agent's Path to Success

Kim Schneider of Unique Travel had travel in her blood. This travel advisor followed in the family footsteps of her adventurous and admired Aunt Martha.

ACTA Alberta Chapter Hosts First Dine Around for Advisors

Members and guests of the Association of Canadian Travel Agencies (ACTA) Alberta enjoyed an evening of networking at the first ACTA Dine Around – a progressive dinner event with three stops.

News Briefs
Tip of the Day

"Bringing companies, consumers and communities together is our best chance to protect destinations and ecosystems for future generations.” - Prince Harry, Creator of Travalyst

Daily Top List

The Best Times to Post on Instagram

1. Monday: 6am, 10am, 10pm

2. Tuesday: 2am, 4am, 9am

3. Wednesday: 7am, 8am, 11pm

4. Thursday: 9am, 12pm, 7pm

5. Friday: 5am, 1pm, 3pm

Source: Later.com

TMR Outlooks