Spain-based Palladium Hotel Group revealed plans for a new brand, BLESS Collection Hotels, targeting the contemporary luxury market.
The first property under the new brand will open in Madrid this November. Located in the heart of the city on Calle de Velázquez, the BLESS Hotel Madrid will offer 111 rooms, a rooftop pool, spa and gym, a gourmet restaurant, three bars and conference spaces.
A second BLESS Collection Hotel is slated to open in Ibiza in 2019.
Key design features of the BLESS Collection Hotels will include "sensory architecture" that will define the hotel ambience, collaborative work spaces, social areas and charge points. Abel Matutes, CEO of Palladium Hotel Group, added "the concept of 'contemporary luxury' is aimed at an ever-growing 'bleisure' demographic of travellers who are looking for a combination of business and leisure.
The hotel group currently operates 48 hotels in Spain, Mexico, Dominican Republic, Jamaica, Italy and Brazil, across nine brands, including TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels, and Only You Hotels, as well as licensed brand Hard Rock Hotels.