Playa Hotels & Resorts is launching a new, all-inclusive resort brand with lifestyle company Panama Jack.
Playa will re-develop Gran Caribe Resort in Cancun and Gran Porto Resort in Playa del Carmen as Panama Jack-branded properties early this year, followed by additional resorts in Mexico and the Caribbean. Panama Jack is a consumer brand known for its suncare products, eyewear, apparel, headwear, footwear and beach accessories. The brand’s concept and asthetic will inspire the all-inclusive’s design, including Panama Jack-influenced experiential dining, entertainment, furnishings, in-room products, signage and uniforms. Playa Hotels will also carry Panama Jack retail stores.