Playa Hotels And Panama Jack Launch All-Inclusive Brand
by Jessica Montevago
Playa Hotels And Panama Jack Launch All-Inclusive Brand

Photo: Panama Jack


Playa Hotels & Resorts is launching a new, all-inclusive resort brand with lifestyle company Panama Jack.

Playa will re-develop Gran Caribe Resort in Cancun and Gran Porto Resort in Playa del Carmen as Panama Jack-branded properties early this year, followed by additional resorts in Mexico and the Caribbean. Panama Jack is a consumer brand known for its suncare products, eyewear, apparel, headwear, footwear and beach accessories. The brand’s concept and asthetic will inspire the all-inclusive’s design, including Panama Jack-influenced experiential dining, entertainment, furnishings, in-room products, signage and uniforms. Playa Hotels will also carry Panama Jack retail stores.

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