Pleasant Holidays has launched a social media toolkit, a new marketing resource, designed to help travel advisors grow their sales by increasing their online presence and promote engagement.
The free, pre-messaged social media posts provide travel advisors with images and customizable content they can publish on their own Facebook, Instagram and Twitter accounts to connect with current clients to generate new vacation bookings and cultivate new ones to grow their client base.
Posts feature a collection of consumer-direct messages that travel advisors can customize with their own call to action, as well as travel advisor-focused messages that can be used to share information within an agency team.
“Our Social Media Toolkit features a variety of themed campaigns with messages that are both timely and timeless,” said Jack E. Richards, president and CEO of Pleasant Holidays.
“Themes include love of travel, dream vacation destinations, current offers and promotions, travel protection coverage and more. But perhaps the greatest asset of Pleasant Holidays’ Social Media Toolkit is its image gallery stocked with hundreds of destination images, all available for travel advisors to download and use to create their own organic, Pleasant Holidays posts free of charge.”
Travel advisors can browse the toolkit for inspiration or use the convenient search tool to locate just what they have in mind. Once advisors select images or prepared posts, they can download them to the image gallery on their smart phone, tablet or computer, and then use them to create their own posts on the platforms of their choosing. Images are pre-formatted to fit the preferred standards for Facebook, Instagram and Twitter.
Advisors can either use the suggested messaging provided in the toolkit or create their own unique post.
There’s currently more than 10 themes and hundreds of destination images in the toolkit, and Pleasant Holidays will continually add content
Travel Advisors can access Pleasant Holidays’ Social Media Toolkit under the Marketing Resources menu or via the Pleasant Pro Academy Home Page.