Quick Tips To Land Prospective Customers Online

by Jessica Montevago
Quick Tips To Land Prospective Customers Online

Photo: Christiaan Colen


When potential clients come across your website or social media page, an effective call to action will push them to reach out for your services. Here are some tips from tech company ICE Portal to help you craft one.

1. Provoke enthusiasm.
Get your audience excited about the thought of clicking through to your site. For example, "Start planning your dream resort experience now."

2. Create a sense of urgency.
Use terms like "now" or "today" to entice consumers to act right away.

3. Make it stand out.
Make your call to action easy to see, so it stands out from the rest of the content on your page.

4. Placement is key.
Place your call to action at the top of your page so it cannot be missed.

5. Use the same call to action across all channels.
Keep it consistent on your website, social media platforms and promotional emails so the message sticks.

  1
  0
Tip of the Day
Daily Top List

Top Five 2017 Travel Destinations

1. Havana, Cuba

2. Cape Town, South Africa

3. Merida, Mexico

4. Denver, Colorado

5. Vancouver, Canada

Source: Forbes

TMR Recommendations
Top Stories
Travel Agents Are In Vogue. Literally.
Travel Agents Are In Vogue. Literally.

The industry is abuzz as the famous fashion magazine says the use of travel agents is back in style among the world's cognoscenti.

California Invests In Agent Tool To Help Sell Curated Trips
California Invests In Agent Tool To Help Sell Curated Trips

The state's tourism agency has upgraded its training and sales tools because it feels travel agents are best able to sell authentic experiences.

Industry Mourns Passing Of Pallavi Shah
Industry Mourns Passing Of Pallavi Shah

A beloved travel industry fixture who connected people to each other, and to destinations all over the world, Shah is being remembered fondly this week.

Travel Agent Bonanza Continues With Strong Summer Vacation Season
Travel Agent Bonanza Continues With Strong Summer Vacation Season

Best summer ever should buoy travel consultants, especially those in the luxury sector.

AIG Travel Rolls Out Customizable Insurance
AIG Travel Rolls Out Customizable Insurance

Destination wedding canceled because groom got cold feet? Stranded on the tarmac for two hours? New Travel Guard products address issues not typically covered by travel insurance.

Family Travel Agents Succeed By Being ‘Kid-Friendly’
Family Travel Agents Succeed By Being ‘Kid-Friendly’

For many agents, building their family travel niche means incorporating children’s feedback. But how?

News Briefs
Advertiser's Voice
Advertiser's Voice: American Queen Steamboat Company