When potential clients come across your website or social media page, an effective call to action will push them to reach out for your services. Here are some tips from tech company ICE Portal to help you craft one.
1. Provoke enthusiasm.
Get your audience excited about the thought of clicking through to your site. For example, "Start planning your dream resort experience now."
2. Create a sense of urgency.
Use terms like "now" or "today" to entice consumers to act right away.
3. Make it stand out.
Make your call to action easy to see, so it stands out from the rest of the content on your page.
4. Placement is key.
Place your call to action at the top of your page so it cannot be missed.
5. Use the same call to action across all channels.
Keep it consistent on your website, social media platforms and promotional emails so the message sticks.