Radisson Hotel Group to Debut Luxury Hotel Collection

by Jessica Montevago
Radisson Hotel Group to Debut Luxury Hotel Collection

Radisson Collection Royal Copenhagen, Denmark. Photo: Richard Eriksson/Radisson


Part of a major overhaul, Radisson Hotel Group will launch a new premium collection brand this summer.

Formerly Carlson Rezidor Hotel Group, the company announced a five-year plan on Monday, at the International Hotel Investment Forum (IHIF) in Berlin, to rebrand and reposition more than 500 hotels in its portfolio of eight brands, as well as debut the Radisson Collection this June.

Set to replace the company’s Quorvus Collection, 14 hotels will be reflagged under the new brand, including former Quorvus-branded hotels and Radisson Blu properties that were upgraded to meet luxury standards.

There will be two categories within the brand: “brand-led” and “identity-led.” The former will lead with Radisson Collection in the hotel name, such as Radisson Collection Strand Stockholm. There are eight other brand-led hotels, in Europe, Russia, Nigeria, and India. Five hotels, considered to have a strong enough brand on their own, will be identity-led — for example, the Hormuz Grand Muscat, Oman, a Radisson Collection Hotel.

Radisson Collection hotels will focus on experiences in dining, fitness, wellness and sustainability; and include luxurious amenities, high-speed WiFi and TV streaming. Properties will be located close to prime leisure attractions and “boast an individual and locally authentic atmosphere.” They will reflect the destinations through locally curated art, sustainability programs, and locally inspired food and drink offerings.

Additionally, Radisson, in the upscale segment, will be introduced in Europe, the Middle East, and Africa. The brand will also be refreshed in the Americas and Asia Pacific. The Millennial-geared Radisson RED will undergo “a robust growth plan across Europe, Africa, the Middle East, and the Americas.”

Radisson Hotel Group also plans to invest significantly over the next five years into platforms and technology, including a comprehensive IT program for integration, with new property management and distribution platforms along with a new CRM, loyalty and campaign management platforms.

  0
  0
Tip of the Day
The professional travel advisor’s job is to equip the traveler with the necessary information to enable a good decision that will reflect that person’s own risk tolerance.
 
Paul Ruden
Daily Top List

Most Powerful Passports in the World

1. United Arab Emirates

2. Singapore

3. Germany

4. Denmark

5. Sweden

Source: Passport Index

TMR Recommendations
Top Stories
Ritz-Carlton Yacht Collection Reveals Name of First Ship
Ritz-Carlton Yacht Collection Reveals Name of First Ship

The name of the ship, set to launch in February 2020, reflects the brand's signature color.

Rosewood Hotels & Resorts Will Open 21 Hotels in the Next Five Years
Rosewood Hotels & Resorts Will Open 21 Hotels in the Next Five Years

Rosewood says the growth will cement the brand's “global footprint.”

Four Seasons to Open Nine Resorts In 2019
Four Seasons to Open Nine Resorts In 2019

Among the cities getting new Four Seasons are Madrid, Athens, Bangalore, Cabo, Philadelphia, and Napa.

Travel Advisors Missing Out on $638 Billion Wellness Travel Market
Travel Advisors Missing Out on $638 Billion Wellness Travel Market

As consumers live longer, they are building wellness into their lives in everything they do, including vacations.

Hilton Outlines Big Growth For Luxury Brands
Hilton Outlines Big Growth For Luxury Brands

Aside from property additions, Hilton also revealed new features to existing properties, and a new partnership with Aston Martin. 

Small Luxury Hotels Adds Five New City-Center Sanctuaries
Small Luxury Hotels Adds Five New City-Center Sanctuaries

From Asia to Europe to Central America, these eclectic properties are meant for discriminating clients seeking something more distinctive than cookie-cutter hotel stays.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Tauck