Riviera River Cruises Adds Nicola Iannone as its New Vice President of Sales

by Daniel McCarthy
Riviera River Cruises Adds Nicola Iannone as its New Vice President of Sales


Former CroisiEurope Executive Vice President of Sales Nicola Iannone has joined Riviera River Cruises, formerly Riviera Travel, as its new vice president of sales.

Iannone, a travel industry veteran with more than 25 years of experience, starts in his new position this week, joining a team that is hoping to channel Riviera’s U.K. success into big U.S. business.

“We're going to bring back the traditional river cruise experience,” Iannone told TMR. “We are the five-star experience with the premier price of a four-star.”

Iannone, who has held sales positions with Alitalia, Costa Cruises, Uniworld Boutique River Cruises, MSC Cruises, and CrosiEurope in the past, will now build a new sales team to help Riviera succeed with travel agents.

“I have relationships with the trade. Without those relationships, you don’t go anywhere. That is the key,” he told TMR. “I personally, strongly, want to move Riviera into a direction of being the best and most loyal partner.”

“You will have our full attention. We will offer A-to-Z, five-star service, all totally dedicated to the trade,” Iannone added.

For Riviera, the move is another step toward its ultimate goal of U.S. success. 

“Nicola brings a wealth of experience having worked for over 20 years with European cruise lines in the U.S. market, as well as innovative sales, marketing and educational strategies,” said Ben Hitchcock, sales and marketing director for Riviera Travel, which is now the parent company of Riviera River Cruises.

Riviera Travel has more than 30 years of experience selling travel. The company got its start as a land tour operator and launched its first river cruise product in 2009. Eight years later, Riviera sports 12 ships, five of them launched in just the past 15 months. 

The travel supplier officially entered the U.S. market earlier this year when it opened an American call center and launched a U.S. website in April.

Riviera Travel offers agents a lifetime commission incentive: once an agent has booked a client with Riviera, each subsequent booking made by that client will earn the agent commission, no matter how far into the future the booking is made.

  0
  0
Tip of the Day
The professional travel advisor’s job is to equip the traveler with the necessary information to enable a good decision that will reflect that person’s own risk tolerance.
 
Paul Ruden
Daily Top List

Top Trending Destinations for 2019

1. Italy

2. Paris, France

3. Iceland

4. Bahamas

5. Ireland

Source: T + L

 

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=5c9c49e9-0e02-e911-b9b4-782bcb667b27

Why Travel Makes the Perfect Holiday Gift

Travel advisors are seizing the opportunity to encourage clients to give the gift that can be enjoyed any time of the year.

TMR Recommendations
Top Stories
Travel Agents Aren’t Only Surviving, They’re Thriving
Travel Agents Aren’t Only Surviving, They’re Thriving

Refuting the online slam, travel agents cite impressive sales figures — and a new Phocuswright study agrees that the channel is actually in growth mode.

Tourism Cares Recognizes Travel Industry Players for Positive Social Impact
Tourism Cares Recognizes Travel Industry Players for Positive Social Impact

Awards were presented to those individuals who are making a difference in destinations that the tourism industry relies on.

Passport Online Executive Marilyn Macallair to Retire
Passport Online Executive Marilyn Macallair to Retire

The industry veteran will remain a consultant for the next six months as the company transitions to a new leadership team.

Ringing in New Customers: Travel Agents Share Growth Strategies for 2019
Ringing in New Customers: Travel Agents Share Growth Strategies for 2019

Travel advisors talk about their ideas for attracting new customers in 2019. All in all, the goal is to make new friends, but keep the old. 

Travel Leaders Group Names J.D. O’Hara President
Travel Leaders Group Names J.D. O’Hara President

Industry veteran will oversee each distinct division of the Travel Leaders Group, including Nexion, ProTravel International, Travel Leaders Network, Tzell, and more.

AmaWaterways Appoints Janet Bava to Chief Marketing Officer
AmaWaterways Appoints Janet Bava to Chief Marketing Officer

The former Silversea Cruises executive will join the river cruise marketing team, effective immediately.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Tauck