Sabre Launches Hotel Booking Solution
by Michele McDonald /Sabre Travel Network signed an agreement with ZoomAndGo, a developer of advanced map-based search capabilities, to integrate a map-based hotel shopping and booking solution into the Sabre Red Workspace.
The integration will combine GDS and aggregated hotel content on one visually rich screen and make comparison shopping easier, Sabre said.
ZoomAndGo will allow travel agents to shop all the rates for a single property from Sabre and other content sources.
Maximizing profitability
In addition, agents will be able to filter for agency and corporate customer preferred hotels, maximizing program compliance and profitability.
They will be able to search any destination in the world by street address, neighborhood, airport code and local attractions. Search results can be sorted by chain, price, amenity or other criteria.
The solution allows for post-booking processing and data capture.
Promoting the brand
Shelly Terry, vice president of supplier merchandising for Sabre, said the deal also will provide hoteliers with more ways to merchandise their products and promote their brand, property attributes and offerings to travel buyers.
Sabre will test the solution with selected travel agencies before introducing it to customers globally.