Selling a Feeling of Belonging: Gear Patrol Magazine Runs Article on Why the World Needs Travel Agents
by Cheryl Rosen /In another pat on the back for travel professionals, Gear Patrol magazine this month highlights Ken Fish, of New York’s Absolute Travel, in an article that talks of the resurgence of the profession.
“Look, unless you have a reliable source, it’s pretty hard to plan your own trip,” quotes Fish as saying. “Unless you’re really prepared to manage your trip from beginning to end…to get up in the morning and answer every question: Is that really the best hotel, or just by reputation? What’s the right room? Do you know anyone there? Will they give you a special experience, or just know you by name when you arrive?”
Under the caption “LUXURY TRAVEL PLANNING IN THE GOOGLE ERA,” the article says, “What Fish sells, at a price higher than you’d find from booking online (although a survey conducted by The New York Times found that simple trips could be booked cheaper from brick-and-mortar agencies), is a feeling of belonging wherever you go.”
Indeed.