Skift Supports Travel Agents And Word Of Mouth Recommendations

by Richard D’Ambrosio
Skift Supports Travel Agents And Word Of Mouth Recommendations

The Dharmawangsa Jakarta hotel inspired Skift editor to praise agents.


While online travel postings frequently spur a consumer’s travel choices, travel agents still are a powerful source for individuals to be inspired and book their next trip, Skift editor Colin Nagy wrote last week.

He was spurred to write his column by his attempts to find The Dharmawangsa Jakarta hotel. Nagy “found that the hotel was so far buried underneath paid-for TripAdvisor listings, paid search and search engine optimization (SEO), etc that I would never have unearthed it” without word-of-mouth recommendations from his travel agent.

Nagy wrote that “for all of the talk of automation, digitization and personalization, I am reminded that the trusty old travel agent still has a very important role in the world. At their best, they can be an arbiter of taste, knowing hotel and airline products inside and out, and generally being that trusted filter that the Internet cannot in its current state.”

He wrote that online marketing requires lodging firms to engage in “a vicious battlefield” that “hurts the consumer trying to find the best possible experience for their money.”

“Now, all travel agents aren’t created equal,” Nagy noted, “but when you find a great one, there is a discernible improvement to your traveling life.”

In his column, Nagy praised CIRE Travel founder Eric Hrubant and his team for consistently helping him “find the best hotels in unfamiliar cities,” “understand what airline seat or product was better than the other” and navigate “a series of tough travel snarls quickly and easily.”

  3
  0
Tip of the Day
Daily Top List

Best Things to Do in Sheffield, UK

1. Holly Hagg

2. Will4Adventure

3. Crucible Theatre

4. Rivelin Valley Nature Reserve

Source: TripAdvisor

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=790331bd-ff88-e811-853f-782bcb667b27

Artificial Intelligence is the Future the Jetsons Told Us About

Customer loyalty is the ultimate reward for travel agents who tap into artificial intelligence. While still early in its application to travel, many companies are quickly realizing the need to implement AI to improve their travel customer service and trip planning.

TMR Recommendations
Top Stories
Million-Dollar Travel Agents Share Their Sales Tips
Million-Dollar Travel Agents Share Their Sales Tips

What does it take to get to a million dollars in travel sales? Focus. Learn. Then get out there and sell it.

Millennials Offer Travel Agents the Best Opportunity for Client Vacation Social Media Posts
Millennials Offer Travel Agents the Best Opportunity for Client Vacation Social Media Posts

Younger travelers are more likely to curate the best pictures and experiences on vacation, generating higher quality social media testimonials for travel agents.

Six of the Best Bucket List Travel Options for Empty Nesters
Six of the Best Bucket List Travel Options for Empty Nesters

Study shows that as the last child flees the coop, Baby Boomers plan to take even more vacations – without the kids. Here are the top spots to book for them.

After Settling with States, Travel Insurance Companies Begin to Standardize Practices Nationally
After Settling with States, Travel Insurance Companies Begin to Standardize Practices Nationally

Settlements with state insurance commissioners are moving travel insurers closer to common, written industry practices, but the impact on travelers and agents is uncertain.

Accompanying Group Travelers Isn’t a Simple Decision
Accompanying Group Travelers Isn’t a Simple Decision

Should you stay, or should you go? Travel agents offer their opinions about whether it’s best to accompany groups on the trips they book or not.

Headquarter Happenings: Travel Leaders Rolls Out ‘Game Changer’ for Its Agents
Headquarter Happenings: Travel Leaders Rolls Out ‘Game Changer’ for Its Agents

In addition to a new partnership with American Express, Travel Leaders Network capitalizes on its investment in Vacation.com consumer website, and launches a website to help agency owners find potential buyers.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Norwegian Cruise Line