Skift Supports Travel Agents And Word Of Mouth Recommendations

by Richard D’Ambrosio
Skift Supports Travel Agents And Word Of Mouth Recommendations

The Dharmawangsa Jakarta hotel inspired Skift editor to praise agents.


While online travel postings frequently spur a consumer’s travel choices, travel agents still are a powerful source for individuals to be inspired and book their next trip, Skift editor Colin Nagy wrote last week.

He was spurred to write his column by his attempts to find The Dharmawangsa Jakarta hotel. Nagy “found that the hotel was so far buried underneath paid-for TripAdvisor listings, paid search and search engine optimization (SEO), etc that I would never have unearthed it” without word-of-mouth recommendations from his travel agent.

Nagy wrote that “for all of the talk of automation, digitization and personalization, I am reminded that the trusty old travel agent still has a very important role in the world. At their best, they can be an arbiter of taste, knowing hotel and airline products inside and out, and generally being that trusted filter that the Internet cannot in its current state.”

He wrote that online marketing requires lodging firms to engage in “a vicious battlefield” that “hurts the consumer trying to find the best possible experience for their money.”

“Now, all travel agents aren’t created equal,” Nagy noted, “but when you find a great one, there is a discernible improvement to your traveling life.”

In his column, Nagy praised CIRE Travel founder Eric Hrubant and his team for consistently helping him “find the best hotels in unfamiliar cities,” “understand what airline seat or product was better than the other” and navigate “a series of tough travel snarls quickly and easily.”

  3
  0
Tip of the Day
Daily Top List

Best Travel Destinations Within 5 Hours of NY

1. Bermuda

2. Iceland

3. Miami

4. Austin

5. Tulum

Source: Business Insider

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=5c08d99e-83d0-e811-ba59-782bcb66a2f2

Taking the Advice of Experts and Cruising New Zealand

Visits to the unspoiled islands and flawless natural wonders of New Zealand make this journey one your clients will never forget.

TMR Recommendations
Top Stories
Have Consumer Direct Hotel Programs Peaked?
Have Consumer Direct Hotel Programs Peaked?

A recent leading consumer travel study shows that direct hotel bookings may have plateaued in 2017 — good news for travel advisors.

Travel Agent ‘Comeback’ Continues to Confound the Public
Travel Agent ‘Comeback’ Continues to Confound the Public

The so-called revival of travel advisors was a focus of attention during a panel discussion at the Skift Global Forum – and the source for some humble pie.

Can This Destination Wedding Be Saved?
Can This Destination Wedding Be Saved?

What if someone planned a destination wedding, and barely anyone wanted to show up? Travel agents offer advice on how to avoid the ultimate nuptial nightmare.

Cutting Through the Perplexity: Eight Critical Items for New Travel Advisor Businesses
Cutting Through the Perplexity: Eight Critical Items for New Travel Advisor Businesses

Industry expert gives guidance about legal issues including disclosures, insurance, copyright laws, business continuity planning, and employee vetting.

ASTA Urges Support Against Pennsylvania Tax Bill
ASTA Urges Support Against Pennsylvania Tax Bill

The bill is aimed at large, out-of-state online agencies, but its new hotel tax will detrimentally impact traditional brick-and-mortar travel advisors.

Four Travel Agents Shake Up Their Business Models for 2019
Four Travel Agents Shake Up Their Business Models for 2019

Whether it’s reconsidering brick-and-mortar, looking for new ways to retain talent, or reaching out to ‘social influencers,’ it’s always a good time to consider innovation.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Tauck