Susan Black To Pen “Digital Doctor” Column For TMR
Susan Black speaking at the ATC this month.
Industry veteran and marketing consultant Susan Black has joined the growing ranks of Travel Market Report’s expert columnists, penning a monthly column on easy-to-implement and cost-effective digital strategies any agent or owner can use.
Black is an accomplished eCommerce digital strategist and sought-after speaker, with a distinguished career successfully launching businesses and reinvigorating established brands within the travel industry. She has led marketing, business development, and customer-focused strategies for companies from startups to Fortune 100.
“We know our readers are busy selling travel,” said TMR co-publisher Anne Marie Moebes. “At the same time, we know social media is becoming an ever more important channel for our readers to market to existing customers and win new customers. Susan is bringing to our readers strategies and tactics they can easily implement without lots of time, expense or technical know how."
Black said, “Travel Market Report is an important resource for today’s innovative agent. Its success has been based upon offering travel agents high-quality editorial they can trust, and I am excited to contribute how-to, practical, and timely social, mobile, and digital tips with proven results.”
Black brings a broad experience in the travel industry, eCommerce, and media. She is co-founder of the travel industry advisory group Black & Wright, and previously was EVP and CMO at Travel Impressions and American Express Vacations; EVP Marketing at Liberty Travel and GOGO Worldwide Vacations; Chairman of TravelCom Conference and Exhibition; and Group Publisher of Official Tour Directory/VacationPackager.com.
We welcome her to our staff!