Search Travel Market Report

Silversea Bookend Ad
Silversea Bookend Ad
mainlogo
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • People & Events
  • Training
  • Who We Are
    • Dan McCarthy
    • Denise Caiazzo
    • David Cogswell
    • Marilee Crocker
    • Richard D'Ambrosio
    • Steve Gillick
    • Mary Gostelow
    • Maria Lisella
    • Jessica Montevago
    • Paul M. Ruden
    • Daine Taylor
    • Barbara Peterson
amawaterways
AC
silversea

Thanksgiving is Coming with All the Trimmings This Year for Travel Advisors

by Richard D'Ambrosio / November 19, 2019
Thanksgiving is Coming with All the Trimmings This Year for Travel Advisors

New York, with its annual Thanksgiving Day Parade, is the top destination for Thanksgiving Travel this year. Photo: NYC Russ / Shutterstock.com. 


The busiest air travel holiday of the year looks to be an extremely strong one, as consumers are expected to increase their overall travel spend by 20% for Thanksgiving 2019, including tacking on an extra day to their trips.

The average consumer will spend $620 on hotel room nights this year, up from $515 in 2018, and $401 in 2017, according to Trivago, the online travel search engine.

For the first time in the five years that Trivago has produced this report, consumers also have increased their average length of stay for Thanksgiving, from three nights to four nights. This appears to have caused consumers to do more price shopping to make their dollar go further, as average room rates dropped to $139 per night this year, versus $172 in 2018. In 2017, average room rates for Thanksgiving travelers was $120 a night. 

“Because they have increased their length of stay, they are looking for bargains in accommodations,” Trivago said in a statement accompanying their study.

In general, forecasts are for a strong Thanksgiving travel season. AAA Travel said that more than 55 million travelers are making plans for a trip of 50 miles or more away from home, the second-highest Thanksgiving travel volume since AAA began tracking in 2000. Overall, an additional 1.6 million more people will travel compared with last year, a 2.9% increase.

In Trivago’s study, the lower room rates might be the result of better advance planning. According to Trivago, the average advance booking time surged to 76 days this year, versus 49 days in 2018, and 32 days in 2017, Trivago said.

The top three destinations travelers will be headed to next week are New York (7% of all consumers in the study), Las Vegas (6%), and Orlando (4%), Trivago said. AAA Travel found in its study that the top three would be Orlando, Anaheim, and New York, with Las Vegas in fourth place.

Trivago also analyzed room rates for the period of November 2018 to October 2019 and found that the cities with the greatest price increases were Chicago, with a $57 average rate jump; San Francisco, with a $55 bump; and Barcelona, where average room rates are up $41 this year over the same period last year.

As a result, travelers heading to Chicago are spending $228 more on accommodations than this time last year, while San Francisco travelers are spending $220 more, and those lucky enough to get away to Barcelona are spending $164 more.

Trivago’s data shows that the top three cities with the greatest price decrease from November 2018 to October 2019 were Reykjavik, with a $31 average price decrease; Hong Kong, with a $30 average price decrease (likely due to the protests and civil unrest currently); and Auckland, New Zealand, where the average price decrease was $22.

  0
  0
amawaterways
AC

MOST VIEWED

Brought To You By
  1. The 15 Most Anticipated Hotel Openings in 2020
  2. U.S. and U.K. Issue Advisory for Women Traveling to India
  3. Abercrombie & Kent Acquires Cox & Kings UK
  4. What is the Process Like for Getting a REAL ID?
  5. 5 Things Travel Advisors Should Know About Norwegian Encore
  6. Black Friday and Cyber Monday Hotel Deals

MOST EMAILED

Brought To You By
  1. State Department Issues Travel Advisory to Hong Kong as Unrest Continues
Tip of the Day
Brought To You By

“It’s our responsibility to become resources and be known with our congresspeople so they know who we are. As travel companies, we are continuing to grow and all that helps both our local constituents and local economy. We don’t just want to go to them when there’s a problem, we want them to go now.”

Jennifer Wilson-Buttigieg

Valerie Wilson Travel 

 Share...
Daily Top List
Brought To You By

Best Budget travel destinations

1. San Antonio, Texas

2. Puebla, Mexico 

3. Hawaii

4. St. Helena

5. Province of Laguna, the Philippines 

6. The Balkan Peninsula 

Source: Forbes.com

 Share...
Previous Daily Top List
TMR THIS WEEK
Sponsored by Windstar Cruises
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=7030aed8-941a-ea11-9b23-782bcb667b27)

7 Reasons Why Small Ship Sailings Lead to Unforgettable Experiences

For those who like their travel experiences up-close-and-personal, small ships fit the bill. Here are the key selling points of this type of travel adventure, to help advisors determine which of their clients will be their next satisfied small ship sailors.

Read More...
amawaterways
Silversea
TMR Recommendations
Silversea
With 900 destinations across 7 continents, Silversea will take you wherever you dream to go.
hbar
MSC
With discounted group rates and protected consumer amenities, you'll love MSC Cruises NEW EZ Groups
hbar
Events 365
The NBA season tips off on Tuesday 10/22! Earn big on game tickets from Events365!
hbar
Riviera
Explore Europe's iconic waterways with the UK's leading river cruise line, earn lifetime commissions
hbar
Top Stories
How Personal Can an Online Agency Be? Aussie’s Luxury Escapes Counts the Ways
How Personal Can an Online Agency Be? Aussie’s Luxury Escapes Counts the Ways

Now with a members-only base of more than two million clients, the company uses its membership business model to build brand loyalty.

 Read...
American Airlines Introduces Passport Scanning Feature for Mobile App
American Airlines Introduces Passport Scanning Feature for Mobile App

The first-of-its-kind feature will allow customers to board international flights more quickly by allowing them to head directly to the gate without having their documents rechecked.

 Read...
ASTA Gearing Up for 2020 After Finishing 2019 With Big Legislative Wins
ASTA Gearing Up for 2020 After Finishing 2019 With Big Legislative Wins

Celebrating its successes, ASTA is now asking advisors to gear up to participate in its annual Legislative Day on Feb. 3 and 4 in Washington, D.C.

 Read...
10 Food and Beverage Trends to Know for 2020
10 Food and Beverage Trends to Know for 2020

Healthy ingredients, local cuisine influences, and new choices for drinks and coffee are among the trends taking hold for the new year.

 Read...
Travel Agents Took Advantage of Black Friday and Cyber Monday Sales
Travel Agents Took Advantage of Black Friday and Cyber Monday Sales

While some agents think Black Friday and Cyber Monday only bring tire kickers, price shoppers and low commissions, other agents found the annual sale season to be very profitable.

 Read...
Canada’s Travel Agency Community Responds to Ontario Government’s Proposed Regulatory Changes
Canada’s Travel Agency Community Responds to Ontario Government’s Proposed Regulatory Changes

A mixed bag of proposed changes has the agency association concerned about the future of travel agencies in the province.

 Read...
News Briefs
  • Hahn Air to Issue Airline Tickets Using Blockchain Technology
  • Vision Travel Announces Direct Travel Rebrand in Canada
  • Travel Advisor Community Makes Final Push for California Labor Bill
  • California Senate Approves Gig Economy Bill
  • U.S. Senators Introduce Bill of Rights for Airline Passengers
  • Southwest Airlines Partners with Nintendo for ‘Summer of Surprises’
TMR Outlooks
Ocean Outlook 2019
River Cruise Outlook 2019
Niche Outlook
View All
About Travel Market Report Mission Editorial Staff Advisory Board Advertise Travel Trade Readership Report
TMR Resources Webinars Calendar of Events
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
243 South Street, OysterBay, NY, 11771
News|Leisure Travel|Land Vacations|Cruise|Canada Retail Strategies|People|Luxury|Training
© 2005 - 2019 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy