The Best Way to Sell Adventure Travel? Experience It for Yourself

by Jessica Montevago
The Best Way to Sell Adventure Travel? Experience It for Yourself

Maroon Bells, Colorado. Photo: Shutterstock


As more travelers seek authentic experiences, it’s not surprising that many of them are turning to outdoor adventure travel, where they can connect with nature and discover everything a destination has to offer.

For agents, the best way to tap into this growing market can be to experience it for themselves, said Kirk Reynolds, founder and CEO of Discover Outdoors, which provides guided adventure trips in North America and around the world. Reynolds talked to Travel Market Report more about how travel agents can tap into this viable segment.

What are some misconceptions about outdoor adventure travel?
Our greatest reward is having someone experience a new adventure for the first time. There is an unfortunate misconception that you need to have experience to go on an adventurous trip. As guides, it’s an honor to have our clients’ trust, to help them find the courage so they can try rock climbing or to raft a whitewater river. We love partnering with travel agents who are willing to push their clients’ boundaries. These are also the clients that will come back year-after-year, seeking advice and inspiration on new ways to be adventurous. 

What advice do you have for travel agents looking to sell more outdoor adventure travel?
Travel agents have an enormous opportunity to be a part of the growing adventure travel market. More and more, parents are looking to go back to traditional outdoor experiences that bring families together in meaningful ways. Exploring a hiking trail, spotting wildlife and sharing stories over a fire are great ways to create lasting memories. And while adventure travel is a global opportunity, there’s an abundance of exploring to do in our backyard. Travelers are in need of uniquely curated experiences, especially if they want to check off bucket list destinations like the Grand Canyon, while avoiding the masses. This is where travel agents can provide tremendous value, by giving their clients private access to big-name destinations. 

How can agents grow their outdoor adventure business? How does Discover outdoors plan to work with agents to serve travelers?
The best way an agent can grow their outdoor adventure business is by earning a little street cred. Clients want to hear your story, what you felt from your own adventures. They want to be inspired by your passion for the outdoors and what adventure means to you personally. We invite agents to join us on a Discover Outdoors adventure. Even if it’s just a day trip, agents can join us for adventures in the Northeast, Southern California, Northern California, the Rockies, and beyond. You don’t have to be in the best shape of your life, either. Adventure is about stepping into the unknown and believing in yourself, regardless of your fitness level or experience. What’s most important is that you take the first step by signing up.

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“Tack on days to other trips and conferences for exploring other properties. Get the most bang for your buck on every airfare you purchase, and use any free or discounted nights you have earned to make it an affordable and personalized fam." - Suzanne Haire, Travel Advisor

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