Trafalgar Celebrates Ten Years of Its ‘Be My Guest’ Program

by Kerry Tice
Trafalgar Celebrates Ten Years of Its ‘Be My Guest’ Program

Making connections with locals was the inspiration behind Trafalgar's program. Photo:  CatwalkPhotos/


As more travelers seek out authenticity, one tour operator can say they were an integral part of the movement towards creating more experiential travel experiences. 

In fact, to mark the 10th anniversary of its “Be My Guest” program — whereby local hosts open up their homes and businesses for guests to toast, dine, explore and learn about the places they are visiting — guided vacations company, Trafalgar, is offering a limited-time discount.

The savings is for $200 per couple off its itineraries to Italy, where the program originated. The offer is available on new bookings made now through Feb. 28 for travel between Apr. 1 and Oct. 31, 2019.

Today “Be My Guest” is available on every Trafalgar itinerary around the world, but according to CEO Gavin Tollman, it began inadvertently on a lemon farm in Sorrento, Italy, in 2009.

“Two Italian sisters, relatives of a travel director, hosted our guests for a locally home-cooked meal and great conversation that was finished off with the sisters’ own delicious limoncello. Guests immediately loved it and we knew we were onto something special,” said Tollman.

Trafalgar offers more than 100 “Be My Guest” opportunities, including moments like dining with Muhammad Ali’s brother to gain insights into the legendary boxer’s life; enjoying a three-course meal prepared by one of the former top 10 female chefs in America; or connecting with a former champion jockey over tea on his dairy farm in New Zealand. 

“When we launched ‘Be My Guest’ 10 years ago, we were the first to tap into the desire to find new ways of understanding the world by exposing travelers to the day-to-day lives of locals. We’re proud to have pioneered this movement and to make it easy for our partners to bring this rich experience to their clients,” said Tollman.


The World’s Best Events to Build Trips Around

All travel advisors can benefit from adding events to their trip-planning services, further expanding their ability to help their clients have unforgettable travel experiences - the kind that they’ll tell their grandkids about some day.

TMR Recommendations
Top Stories
Hotel Executives on Headwinds Caused by Media Coverage of Dominican Republic

Industry leaders talk about what the travel industry needs to do to change the negative narrative that has been created around the Caribbean country.

Tour Operator Friendly Planet Travel Acquires InsightCuba

The transaction unites two tour companies that are licensed to offer programs to Cuba, placing them in a stronger position to promote travel to Cuba.

Former Silversea CEO Amerigo Perasso to Lead Abercrombie & Kent

He replaces founder Geoffrey Kent, who will now serve as co-chairman.

Intrepid Travel Puts Actions Behind Words for Women’s Equality Day

The global adventure tour operator has placed itself in the forefront of advancing women’s rights.

Perillo Tours Unveils Spain Tour for 2020

The operator that established itself as synonymous with Italy is branching out to another, kindred European destination.

Abercrombie & Kent Expands Luxury Small Group Tours

Company executive talks about the growing demand for trip personalization and how travel advisors can increase their luxury business.

News Briefs
Tip of the Day

"Our existing clients are evolving into something new versus what clients used to be, and we’re trying to grow with them."

Tracee Williams, Destinations Travel Agency

Daily Top List

Six Ways to Better Promote Your Agency

  1. Have a plan
  2. Track leads
  3. Attract followers
  4. Use a professional account
  5. Don’t be afraid to utilize video
  6. Be consistent

Source: TMR


TMR Outlooks
Advertiser's Voice
Advertiser's Voice: USTOA's Recalculating with Harrison Greenbaum – Episode 2 (Dining in Mexico City)