Trafalgar Celebrates Ten Years of Its ‘Be My Guest’ Program

by Kerry Tice
Trafalgar Celebrates Ten Years of Its ‘Be My Guest’ Program

Making connections with locals was the inspiration behind Trafalgar's program. Photo:  CatwalkPhotos/Shutterstock.com

 


As more travelers seek out authenticity, one tour operator can say they were an integral part of the movement towards creating more experiential travel experiences. 

In fact, to mark the 10th anniversary of its “Be My Guest” program — whereby local hosts open up their homes and businesses for guests to toast, dine, explore and learn about the places they are visiting — guided vacations company, Trafalgar, is offering a limited-time discount.

The savings is for $200 per couple off its itineraries to Italy, where the program originated. The offer is available on new bookings made now through Feb. 28 for travel between Apr. 1 and Oct. 31, 2019.

Today “Be My Guest” is available on every Trafalgar itinerary around the world, but according to CEO Gavin Tollman, it began inadvertently on a lemon farm in Sorrento, Italy, in 2009.

“Two Italian sisters, relatives of a travel director, hosted our guests for a locally home-cooked meal and great conversation that was finished off with the sisters’ own delicious limoncello. Guests immediately loved it and we knew we were onto something special,” said Tollman.

Trafalgar offers more than 100 “Be My Guest” opportunities, including moments like dining with Muhammad Ali’s brother to gain insights into the legendary boxer’s life; enjoying a three-course meal prepared by one of the former top 10 female chefs in America; or connecting with a former champion jockey over tea on his dairy farm in New Zealand. 

“When we launched ‘Be My Guest’ 10 years ago, we were the first to tap into the desire to find new ways of understanding the world by exposing travelers to the day-to-day lives of locals. We’re proud to have pioneered this movement and to make it easy for our partners to bring this rich experience to their clients,” said Tollman.

  0
  0
Tip of the Day

As travel advisors, we have to be curious. Curiosity leads to impactful connections that pave our road to success. - Jenn Lee, VP of Sales and Marketing, Travel Planners International

Daily Top List

Top Tips for Your Blog

1. focus on the big picture and long-term ROI.

2. Be consistent with your posts.

3. Get your team or ICs involved.

Source: TMR

TMR Recommendations
Top Stories
Tauck and Ken Burns Present the American West
Tauck and Ken Burns Present the American West

A collaboration between tour operator and filmmaker produces an enhanced travel experience on ‘Sprit of the Desert’ tour.

All About Tours Ceasing Operations
All About Tours Ceasing Operations

The wholesaler specializing in travel to Hawaii, Mexico, Southern California, and the South Pacific will close at the end of the year.

Trafalgar’s North American Itineraries Get Upgrade for 2020
Trafalgar’s North American Itineraries Get Upgrade for 2020

The 12 new journeys include new destinations, travel styles, and exclusive experiences.

Airbnb Moves into Adventure Travel
Airbnb Moves into Adventure Travel

Airbnb Adventures includes more than 200 trips in 40 countries, with activities ranging from active to foodie, farming to camping, and music to animals.

Perillo Travel Launching Updated App for VR Experiences
Perillo Travel Launching Updated App for VR Experiences

The 360-degree virtual experiences of destinations and attractions are meant to help travel advisors close more sales.

Abercrombie & Kent Launches Two New Luxury Expedition Cruises for 2020
Abercrombie & Kent Launches Two New Luxury Expedition Cruises for 2020

A sweeping 48-day voyage in the Arctic combines all of the tour operator's luxury offerings and spans five Arctic regions.

News Briefs
TMR Report Cards & Outlooks