Trafalgar Launches Travel Agent-Targeted Campaign

by Jessica Montevago

Trafalgar is putting travel agents first with its latest ad campaign that includes a redesigned Europe and Britain brochure, enhanced web booking engine and new agent portal.

The revamped online booking engine and agent portal and kicks-off a new consumer-facing marketing program that includes a consistent call-to-action that driving leads to agents.

“We know that agents are critical to our success and so it’s imperative that we prepare our partners well.  Today that means data-driven story-telling, content that sends leads to their doors and the technical ability to convert a strong lead to a sale quickly,” Trafalgar USA president Melissa da Silva said.

Additionally, the new brochure was redesigned to focus more on storytelling through pictures and less on cost.

Featured new tours for 2018 include:

Best of Norway: a 9-day journey through one of the current travel hotspots, taking in the spectacular wildlife and wilderness, including Geiranger Fjord, priced from 2,902.50 per person

Wonders of Italy: the 11-day round-trip adventure from Rome takes guest to Florence, Lucca, Cinque Terre, Verona, Venice and Assissi, priced from $2,578.50 per person

Great Iberian Cities: the 9-day trip was created due to demand for Spain and Portugal, priced from $2,066.50 per person

Madrid Explorer and Berlin Explorer: pre- and post-trips, priced from $1,706.50 for Madrid and $1,525.50 for Berlin

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Source: Forbes

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