Travel Leaders’ New Biz Travel Training Focuses On Account Retention
by Marilee Crocker /
Travel Leaders Associates introduced version 2.0 of its Customer Success training program for business travel account managers. Customer Success 2.0 is a six-month, six-module curriculum designed to focus travel agents on the success of their corporate customers, with the end goal of improving customer retention.
After completing the course, travel agents will be able to capture and present data to their customers to prove the return on investment from their travel management services. Said Mike Boult, senior vice president of customer sales, “Too often folks are doing tactical things, but to think strategically about your customers is a very different process.”
The program includes monthly two-hour interactive virtual training sessions, peer discussions with classmates, multiday in-person educational workshops and an ongoing case study of a participant’s corporate client. The program requires participants to prepare action plans and present a case study.