Travel Market Report’s new “2019 Outlook on Ocean Cruises,” which is sponsored by MSC Cruises, is now available here on the TMR website.
The report, which follows the Outlook on River Cruises released earlier this month, surveyed 1,256 travel advisors to find out what is happening on the frontlines of the ocean cruise industry and the results, released just ahead of wave season, are designed to help advisors with their busiest ocean cruise month of the year.
Among other findings, the report found that 96% of the 1,256 travel advisors surveyed have sold ocean cruises in the past six month and 99% expect to sell at least one ocean cruise in the next year, making the segment one of the most important in the trade.
The survey looks at which cruise lines advisors are selling and which itineraries are the most popular. It also, for the first time, takes a deep dive into which factors are key to finalizing cruise bookings, from food quality to fitness facilities, connecting rooms, itinerary length, as well as brand and ship preference.
The survey also revealed client behavior. Among other things, it found that most (67%) of advisors booking clients on shore excursions do so through the cruise line — and it includes information about why people are reluctant to book an ocean cruise.
Travel Market Report has one more Outlook to be released before the year comes to an end. Next week, TMR will release the “2019 Outlook on Sustainable and Meaningful Travel.” Check back on the TMR homepage for that, the new Ocean Outlook, and all the rest of Travel Market Report’s research reports.