Highlighting the transformative nature of travel, slightly more than half of Canadian travelers say the interior design of their vacation accommodations motivates them to redecorate their homes.
According to a recent survey by Booking.com, 41 percent of Canadian travelers also say that they are inspired to undertake interior design work when they return from their vacations. The stimulation, according to respondents, comes from seeing local designs (43 percent), being immersed in new cultures (35 percent), as well as visiting museums and galleries (15 percent).
Travel agents should take note as they market to clients through visual media like their website, Instagram and Facebook, and as they qualify their clients’ lodging choices.
One in three Canadians say that interior design is the most important factor in choosing a place to stay on vacation; and for 80 percent, a different look-and-feel than their own home is “a key consideration for booking an accommodation.”
Over half (56 percent) enjoyed being in a completely different setting, as it helps them get the most from their holiday. In fact, one in five (23 percent) say they have spent more time in their accommodation than originally planned, because they loved the interior design so much.
"The experiences we have while on holiday can last for a lifetime,” said Pepijn Rijvers, Booking.com chief marketing officer, “whether that's the memories we create, the purchases we make or the inspiration we come home with. Passion for interior design is one that spans all continents, and what better way to get new ideas and fresh inspiration than looking to the accommodation we stay in while on holiday.”
One in three Canadians (31 percent) say having a new design in their home inspired by their vacation “reminds them of happy days on holiday,” while for one in six (16 percent) it is a way to recreate their holiday experiences once they return.
Rental homes (e.g. cottages, villas) are the number one accommodation (31 percent) sparking creative ideas, compared to just 17 percent who select hotels on this same basis. Over four in ten (43 percent) support this thinking as they say they would choose to stay in a holiday home over a hotel if they wanted to experience unique or unusual interior design.
Travel Market Report will be discussing vacation marketing and booking trends and brainstorming how agents can grow their business at a special breakout session at Travel MarketPlace in Vancouver, on Mar. 1-2 at the JW Marriott Parq Vancouver. Agents can review the agenda and register by clicking here.