Travel Trade Combats Wildlife Trafficking


The Adventure Travel Trade Association (ATTA), American Society for Travel Agents (ASTA) and Cruise Lines International Association (CLIA) are working to help travelers recognize and avoid purchasing illegal wildlife products in attempt to protect global populations of elephants, rhinos, tortoises and other endangered species.

CLIA and ASTA have made commitments to distribute wildlife trafficking educational material to its member companies, encourage members to adopt policies that support the Alliance’s mission, and lend the voice of their vast networks to speak on this critical issue.

The organizations are coordinating in support of the U.S. Wildlife Trafficking Alliance (the Alliance), a public-private partnership in which corporate and non-profit member organizations, including WildAid and World Wildlife Fund (WWF), work together with governmental entities to raise awareness about the dangers of wildlife trafficking and to stop consumer demand for endangered species products.

The announcement comes as the Alliance releases its “Know Before You Go / Ask Before You Buy” digital toolkit, which provides travel and tourism industry leaders with resources they can use to engage travelers in the fight to stop wildlife trafficking.

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