Trump Hotels Plans New Lifestyle Brand

by Jessica Montevago

Trump Hotels plans to roll out a lifestyle brand aimed at younger travelers, the company announced yesterday at a presentation at Trump Towers.

CEO Eric Danizger said the as-yet-unnamed brand will be made up of four-star hotels targeting a younger demographic than the guests who typically stay at Trump’s luxury properties.

The brand will not bear the Trump name.

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Tip of the Day
Remember that we are in an amazing business and you help people fulfill their dreams. Sometimes we just need to look around again to remind ourselves that we are in the mansions of industries with really fun and exciting products to sell.
 
Scott Koepf, TMR Columnist 
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